The Ubex development team has been working on improving the platform and is introducing new features. Over the month of January, the team introduced several important updates to the Ubex Trading Desk.
Among the more prominent features introduced to the Trading Desk are the following:
· Video ad inventory
· Audio ad inventory
· Native advertising
The introduction of the given features allows for greater flexibility and options in placing ads. When creating a creative ad, in addition to the usual banner, users will now be able to create video banners and launch advertising campaigns with it. The same can be done with audio ads and native advertising.
Secondly, the development team introduced a creative designer, which allows users to create html banners through the Ubex interface. A separate interface was added to the Trading Desk, where users can upload pictures, add text, logos, etc.
The most important technical feature introduced to the Ubex Trading Desk is the AI optimization function. The function allows to automatically optimize ad campaigns for CTR. The given model signifies a transition from random and mass ad placement through the use of multiple traffic managers to a programmatic platform approach with the use of AI, which Ubex plans to develop to perfection.
To start the optimization of an advertising campaign with the use of AI, the user needs to set the checkbox “Turn on AI” in the campaign settings before running an ad campaign. The neural network will start analyzing the purchased traffic based on the target parameters set by the user. If the AI identifies that one of the domains is not converting to clicks, it will automatically turn it off to maintain the average CTR for a given topic.
Apart from the new features introduced to the Ubex Trading Desk, the development team also identified and eliminated various flaws to improve the general performance of the platform and enhance its optimization.
The Ubex platform is developing according to its roadmap and is expanding to new segments. Stay tuned for more news and updates from Ubex.
