The Ubex project development team is continuing to update the platform’s many modules and add new functionality for the convenience of its users. The following is an overview of the most recent updates and changes that have been introduced to the Ubex platform.
1. Various reports have been added and refined:
The team has implemented reports by reference for easy access and sharing among clients. Users no longer need to access the dashboard to see any statistics, as now they can generate a special link that will display all the required information in the dashboard without the need for a login.
New metrics have been added to existing reports:
Reach shows how many unique users saw the ad impression. This parameter can now also be adjusted in the campaign settings.
The VTR metrics shows the percentage at which the video ad was viewed.
In addition, the export of reports to Excel has been improved.
2. In the video campaign targeting settings, users can now choose between in-stream / out-stream inventory.
3. Significant improvements have been introduced in the code of the purchasing system, allowing users to buy more ads and improve baseline campaign indicators.
4. The ability to arbitrate traffic between networks has been added to the system. Since many ad networks have been connected to Ubex, the development team added a function, thanks to which the procurement system will show ads in the most profitable network at that particular moment. The given function is especially relevant in situations when the same ad slot is available in 2 networks at the same time, for example, in Google and Yandex.
5. Part of the platform infrastructure was transferred to Yandex cloud to optimize campaigns taking place in the CIS.
6. Bug fixes and interface improvements have been added for better user experience.
The Ubex project is developing the platform to improve overall performance and ensure quality operation for all users.
