The Ubex project is making traction and is continuing to develop not only the network of its contacts and partnerships for expanding market presence, but is also working on improving the technical aspects of the platform. The following is a short overview of some of the most important changes that were introduced over the last period.
1. Support for a product feed has been added as a major step towards automating the launch of advertising campaigns. This innovative feature is designed primarily for such a category of potential customers as large marketplaces. Such venues are able to form feeds with an array of information that contains creative ads and relevant targeting. The given function now allows the Ubex platform to read such feeds and automatically develop creative ads and launch appropriate campaigns. At the moment, the development team is in the process of testing the given feature with a large Russian marketplace.
2. A white-label SSP for a large marketplace in Russia has been successfully launched. This is a very big step for the platform, as it allows it to not only sell advertising, but also display it via the SSP. At the moment, it consists of one site, one of the largest marketplaces on the market, and is at the stage of active testing.
3. A function of uniform advertising has been implemented. Earlier, the system automatically purchased all available traffic that it could at any given moment. However, the given feature makes it possible to configure the system in such a way that the budget is distributed evenly throughout the day, taking into account the activity of internet users at different hours.
4. The ability to select only non-skippable video formats for advertising has been added. The KPIs of most clients often include a metric known as VTR (view through rate). The introduction of this function allows users to correct such a parameter during the period of the campaign, because non-skippable videos yield a 100% VTR.
5. Connected TV traffic and the ability to run ads on smart TVs has also been added.
6. Integration with Google and Yandex advertising networks has been updated. Over the past month, both of these networks have significantly changed their algorithms for working with DSPs, including Ubex, which has led to the need to update the integration protocols.
7. Various minor bug fixes have been carried out and the interface has been optimized to improve the user experience.
The Ubex platform is maintaining pace with the market and is continuing to develop to maintain the engagement of users and its attractiveness as a progressive advertising venue.
The Ubex platform is maintaining pace with the market and is continuing to develop to maintain the engagement of users and its attractiveness as a progressive advertising venue.
