Organise events with intents
A brief reflection on the importance of marketing events for a company, how to plan them and prepare for their success.
Public perception and opinion are crucial for establishing a brand or company in the market and maintenance as a relevant enterprise.
These ideas and opinions are usually associated with a concept known as corporate image and closely relate to how the general public perceives the company, its products and services, its performance and, sometimes, even its internal culture.
Consequently, many believe that the role of a company’s corporate image is so important that it can make or break them.
The challenge is, therefore, to maintain an appealing corporate image and an interest in the company’s solutions, products and services, simultaneously demonstrating that the company is invested in following world trends and helping set them.
Marketing and branding activities, such as marketing events, are essential to establish a positive and adequate corporate image. These help to showcase the company’s areas of expertise — further implementing its innovative and relevant status within such fields while featuring several of the company’s products and services.
Organising such events, however, is not without its challenges, and we have collected some tips on how to plan and organise such events, hoping they can help us surpass the most common challenges.
- Create a structured plan with a strong and adequate timeline — define the type of event (seminar, webinar, demonstration, workshop) and create an adequate timeline with strategic breaks.
- Structure information and keep it simple — define the focal points of each intervention and present them “clearly” to the point, to avoid unnecessary questions or doubts.
- Prepare for the unwanted possibilities — estimate potential delays and difficulties, and prepare for them with longer scheduled breaks that can be cut short to keep the interventions on time.
- Avoid missing information and delays — request any necessary presentations and digital information in advance to guarantee the scheme and schedule of your event.
- Always have a backup plan and pay attention to details — despite the effort of planning and structuring an event, it is crucial to be easily adaptable and adjust effortlessly to any last-minute change.
The success of an event, however, does not only depend on following such tips. Unfortunately, otherwise, success would also be guaranteed!
The topics, the speakers, the timings and the communication around the event also play outstanding roles in working for and eventually accomplishing the event’s success and the public’s interest and acceptance.
The complexity of some topics and the enhanced difficulty in presenting and explaining them through simpler and more easily understandable terms might require an extra effort when preparing an event, guaranteeing that the speakers not only are extremely comfortable with the topic but can also downplay its complexity to a less experienced audience.
In our case, at Ubiwhere, a technology company that focuses on diverse verticals such as smart cities, telecommunications and future internet, organising a marketing event is usually challenging due to the complexity of the topics our experts and partners are working on.
Our goal is always to demonstrate how Ubiwhere is an innovative company that focuses its work and research on state-of-the-art concepts and technologies, surrounded by experienced and equally dynamic partners that help the company achieve better results.
Recently, Ubiwhere organised an event to showcase our relevance in telecommunications, entitled Ubiwhere Summer Session — Welcoming Summer with New Tendencies in Telco. This event not only had Ubiwhere’s team of experts in the field but also invited speakers that highly enriched the discussion.
Here, at Ubiwhere, we believe that any challenge can be overcome by preparation and teamwork and that the corporate image depends on public perception. Still, since our colleagues are our first audience, we focus all events on showcasing the best our team accomplishes!
