5 Tools You Need To Immediately Sky-Rocket The Digital Side Of Your Business
I am a content creator and as I have published more content, I have come across a variety of really robust tools to boost a businesses performance. These tools range from market research platforms to marketing automation engines.
Some of the descriptions of these tools might sound a bit like I’m trying to sell you on something, however, I only want you to take action and use these tools. The tools I have listed in this article are some of the industry leading services in online business market. The best thing about it is that they are all FREE or come with a FREE TRIAL of the services.
1. Wishpond:
As of right now, we’ve all probably heard of autoresponders. They allow many people to run their email marketing campaigns with ease and bring in sales while you’re asleep. However, what if there was a way to tailor the experience of your email marketing campaign to every single person on your list. How about taking it one step further and integrate landing page software so you can not only provide a unique experience to every lead on your list but control how the opt-in and what they do next.
I wholeheartedly recommend this to everyone looking for an integrated marketing system. Wishpond is the best thing that has happened to marketing automation since autoresponders were created. However it does much more than that, it allows you to:
- Create some of the best converting landing pages
- Create websites popups that keep your visitors on the page
- Build online forms to collect leads
- Use a leads database to nurture those leads and make sure they remain loyal customers
- Use marketing automation to build unique buyer journey’s so every person does not get the same generic email.
2. BuzzSumo:
Buzzsumo allows you to find the most shared content on certain topics or websites. You also can filter the lists according to the type of content (e.g., infographics, blogs).
Buzzsumo’s advanced features, such as “influencers” and “monitoring,” are powerful ways to get ahead of the competition. It is also free so there is no excuse for not using it.
Buzzsumo is a content marketer’s dream come true. If you’re searching for trending subjects, analysing effective headlines or trying to understand how to create the next viral topic, Buzzsumo is the answer. Check out this short tutorial on how to use it:
3. Wistia:
If you find yourself taking your first steps into the crazy, wonderful world of video marketing, at some point you’re going to have to reckon with the question of video hosting. Most marketers assume they can put their video content on YouTube and let the views start rolling in.
But there are a couple of problems with this. First, YouTube is structured so that your video will drive traffic to YouTube — which means people are more likely to stay on YouTube, instead of clicking through to your site. Luckily, for marketers and business owners — there’s good news. It’s called Wistia, and it’s a video hosting platform specifically designed for businesses.
Wistia analytics gives insight about how your videos are doing. There’s an engagement graph that shows how engaged your viewers are at all times during the video as well as heat-maps to see individual viewer insights and even a summary of loads, visitors, play rate, plays, hours watched and average engagement percentage.
What’s a “sales video” without a call to action? Wistia gives you the ability to include a clickable call to action at the end of your video. Use this feature to drive more traffic to your sales page or wherever else you’d like to take your viewer.
4. Kissmetrics:
Kissmetrics offers analytics tools that help you increase conversions across your entire website. The platform tracks your site visitors throughout their conversion journey and gives you reports on each part of the funnel. This helps you fine-tune your entire conversion process to increase sales and revenue.
5. Similar Pages:
Similar pages is a web extension that will allow you to find websites that are similar to the website you are on. Simply go to a website and click on the extension, this will provide you with a list of webpages similar to it. This is good to find competitors in your industry or locate other websites to expand your research.
Here is the link to the extension.
