Want To Quickly Create New Products And Make Money From Them? - Here’s The Best Way To Craft A Product That Sells Fast!
Have you spent many days or months staring at a blank screen, thinking of new product ideas? Well here’s a guide on how you can start launching products one after another.
Note: The method described in this article works best with information products such as ebooks and video courses
Your USP (Unique Selling Proposition)
Before we start with building a product, you need to ask yourself what you are good at. What certain services or information can you provide that solve a person’s problem? Only after you have identified what you strengths are, can we move onto building your product.
For example, let’s say you are a guitar teacher and you want to build a video course to teach newbies on how to increase their playing ability. You will first need to see whether or not there is a market for this. The fastest way to do this is by entering keywords into google and checking out the results:
As you can see, there are over 7.85 million results that have shown up. The results you get may vary due to your previous searches and your location.
Now once you have seen the amount of competition you have, I suggest you look at some of the websites that pop up in your search results as this will give you an indication of the type of content that is out there and the price points of which the products are sold at. I encourage you to also look at the sponsored search results that come up as these are the people who you will be directly competing with in the long run.
After you have done sufficient market research and validated whether your product has the potential to make money, can we start to plan out the contents of your product.
Now this is the part most people have problems with as it takes them a lot of time to decide what they are going to teach in their products. However, this will not happen due to the following technique.
What this picture is trying to articulate is the journey of your customer as they go through your product.
Let’s imagine that your customer is a business owner who is trying to introduce some of their products online so they can create a new income stream. Your potential customer is frustrated with how much information there is on how to step up a domain name, hosting services and so on, but what they really want is someone to guide them through the process of setting up everything.
The way you build a product for them is by first getting into the mind of the customer and identifying the challenges they will face when setting up a website. What you are going right now is creating milestones (or checkpoints) that your customer has to complete before they can reach their goal of having a fully functioning website that sells products.
Some of these milestones can be:
- Purchase a domain name
- Find a suitable hosting service
- Integrate an online shopping cart software
- Market to target customers
- Optimize website using data collected from google analytics
Once you have identified a suitable path for your customer you can start creating tutorials about it. For example, you can create a video showing the steps a person needs to take in order to add a shopping cart feature on their website, and later how they can start featuring their products on it.
As you create these checkpoints you are getting the customer closer to their desired outcome. And if the complete all the steps they should come out with their initial aim completed.
Do you see how easy that was? If you use the customer timeline properly the whole process of creating a product will be quick and easy. Just make sure the initial market research you do is accurate and up to date, before going ahead with launching your new product.