Five methods we use to test our content
By — Amit Das, SVP of Design
1. Comprehension tests:
Fancy term for: Did you understand or remember you consumed?
One of the most common activities we do is to ask the participants to go through the flow (and content) at their own pace. This is typical during a standard Usability Test exercise.
Afterwards, we ask them to also highlight the information on any page that they found useful and clear in GREEN, unclear or non-useful information with a strikeout or cross. In addition to highlighting, we also ask them a series of simple & factual questions about the content they’d just consumed to test recall.
2. JTBD mapping:
Fancy term for: Did our info match what you were looking for on that page?
E.g. In the page above, a user is supposed select between a complete service and a doctor consultation. We found that the most of the content put on the page are not what makes users make a selection properly. The specific things they need to make this choice were not addressed.
3. Quick A/Bs to get direction:
E.g. We tested various layouts, content copy, size of thumbnail images along with tone & voice to finalise which one is the simplest for our users to select a facial.
4. Quick & dirty usability tests:
Fancy term for: Finding discovery, engagement & comprehension issues.
As a part of this test, we asked users to book Bathroom Cleaning Subscription. The image on left shows that they expected auto-renewal in the earlier page; the image on right shows that the copy was hard to understand.
5. Customer interviews:
Fancy term for: Did you understand or remember you consumed?
E.g. We sell Smart Door Locks. Initially, inspired from e-commerce, we only talked about the features and how they compared against other smart door locks available. While we spoke with users and our customers, one of the first friction point turned out to be, “Which lock is right for my door type?”, “Will it fit in my existing door cavity?” We were not answering these.
As next steps, we’re creating content (written, graphic & videos) to explain at the very beginning the locks that are best for one’s need, and then explain the features in detail.
The above tests, methods are actively owned & executed by Shalini Mookerjee (Sr. Researcher), Ananya Rane (Researcher), and Sarthak Gera (Content Analyst).
If you want to be part of this (and more), we’re hiring Content Writer, Videography Interns & more. Apply here.
I’m interested in almost anything and everything. My childhood has influenced heavily on how I observe, or even get excited about things around me. My parents got me to learn Hawaiian guitar when I was 8 years old. I used to create a lot of scrapbooks with good photographs cutting from old newspapers and magazines.
