SNAASH | Shark Tank

Snaash Mouth
Sep 8, 2018 · 3 min read

We spent our last class working on our final shark tank presentation, which covers competitive analysis, key problems and features, an advertisement, and a demo of our new app, Wisdom!

Competitive Analysis

We conducted a competitive analysis comparing Wisdom to similar products:

Competitive analysis chart
  • Anonymity for askers was a feature we wanted to include from the beginning in order to ensure the confidentiality of askers who may ask about personal or controversial topics.
  • The mark best answer feature is intended for askers to acknowledge the piece of advice that helped them. It’s a token of gratitude, letting advice givers know that their advice worked!
  • Voice responses were something our team was divided over, but in the end, we voted for voice responses because of the personality and emotion it can convey over text responses.
  • A controlled group of responders was necessary: the purpose of our app is to gain wisdom from an elderly person or share wisdom as an elderly person. Otherwise, it would be just like any other Q&A forum!
  • Though voting for replies (e.g. liking, upvoting) seems to be a standard among apps like Wisdom, we especially wanted to include the feature for younger users to weigh in. Although users younger than 50 years old aren’t able to give advice, they can “like” pieces of advice that they agree with!

Key Problems and Features

  • Having two different user types (under 50 and over 50) called for a big design decision: should we create a single shared interface or separate interfaces for the different users? After tinkering around with a single interface for both users, we ultimately agreed that having two different interfaces made more sense; the two groups have completely different functions (asking versus answering).
  • Making it more “human” and personal was admittedly a pretty hard one for us. There were infinitely many possibilities and we had to choose the ones that would work best with our app. We chose to have advice given in the form of a voice recording, rather than a wall of text. A voice can convey more personality and emotion than text alone.

The Advertisement

While brainstorming, we came across the idea of basing our advertisement on a storyboard we had created earlier on. The storyboard’s empathy for a specific persona unveils the function of our app, which we thought would make for the perfect advertisement. We decided on this storyboard from week 3:

Our advertisement is based on this storyboard from week 3.

With my Oscar-worthy acting and Steven’s directing, camerawork, and editing, our storyboard came to life:

The final product!

View the final prototype here.

Final prototype demo

Written by Hannah Bae

UCSD Cogs 187a Summer

Cognitive Web Design

Snaash Mouth

Written by

UCSD Cogs 187a Summer

Cognitive Web Design