5 ingredients of a successful digital marketing plan

Udacity India
Jul 10, 2017 · 3 min read

There’s no doubt; Digital Marketing is at its pinnacle! Digital Marketing is an integral part of every Marketer core strategy. You might have run various marketing campaigns for business; some of them really succeed, and some of them fail with absolute no ROI. So, what’s makes a successful digital marketing plan ensuring great results? Some of the key ingredients of a successful plan:

P.S. For a better understanding, let’s assume, we are a travel agency called ‘Adventure Calling’, focusing on adventure travel, whose main target audience is people of 21–40 age bracket and from Tier 1 & Tier 2 cities.

Set an objective & clear KPIs

The first & most important step of creating a plan is to define exactly what do you want to achieve from digital. For e.g. Position ‘Adventure calling’ as a go-to destination for all travel seekers.

Now, that you have an objective, define your KPIs. Analyze your previous digital marketing efforts, if any.

For e.g.

  • Increase online bookings by x%.
  • Drive y% website traffic through Google Display Ads.

Identify tools to measure your KPIs for e.g. Using Google Analytics to track conversions and Hootsuite for social media analytics.

Never forget — it’s all integrated!

A lot of us make this mistake of not keeping digital and offline communication in sync. For e.g. You launch an email campaign along the lines of “Monsoon Sale — 20% off on all packages”. And, when people come to your social media, your assets are not yet updated. It’s a failed communication plan.

Always create your plan in a way that it has similar communication across all platforms. So, your audience can connect the dots. Your digital marketing plan must be a fit to your overall marketing plan.

Keep your content relevant

Keeping your content relevant to your target audience is a must. Speak their language and serve emotional needs from your brand. Dig deeper into audience insights — Age, Gender, Location. Understand their tonality and what do they want from your brand. For e.g. Here your brand tonality has to be casual, light-hearted and inspiring you to travel more.

Identify your possible influencers to create a positive word-of-mouth in your target audience. Influencers, in this case, play a major role in extending the reach and increasing brand awareness.

Invest in platforms which are relevant to you

A lot of us get very ambitious while working on this part and end up spending money on irrelevant things with zero ROI. It’s important to define your budget and specific KPI of each channel. Learn from your previous campaigns; it is not necessarily important to invest on every platform. For e.g. In this case, Blogs and Instagram could be the most relevant platform for you.

Improvisation at each step

Last but very important plan, don’t let your plan be set in stone. Keep analyzing and decide what’s working for you and what’s not. There might be a high possibility that you thought something would get x amount of reach and it performed way below your expectations. Experiment, do a lot more A/B tests, try to analyze what did not work for you and improvise. Was it the creative? Or the copy? Maybe the same copy with a different creative will perform exceptionally well.

Interested in learning more digital, Enroll Now in Udacity Digital Marketing course

Also, let us know your feedback in the comments section below!

Udacity India Inc.

Official Publication account for Udacity India

Udacity India

Written by

Udacity provides online courses & credentials, built by AT&T, Google, etc. to teach skills that industry employers need today.

Udacity India Inc.

Official Publication account for Udacity India

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