What’s the price of your personal data?

One of the recent studies by the US Technology Policy Institute was exploring the level of privacy in the US, Germany, Mexico, Brazil, Columbia, and Argentina. The study was focused on understanding awareness about Data Privacy such as sharing personal data, personalized ads, etc. — yet another research, BUT! Some numbers are really surprising.
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According to the survey, if Facebook was to buy personal data, the price list will be like that: “$8.44 to share […] bank balance information, $7.56 to share fingerprint information, $6.05 to read an individual’s texts [messages] and $5.80 to share information on cash withdrawals” — and these outstandingly low prices are set by people!
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The country which set up the highest price was Germany. Interestingly enough, recently Germany introduced Competition Law 4.0 which is a set of recommendations by a specialized commission on how to improve the existing Data Privacy regulations. Overall, it looks like this topic has quite some awareness in Germany — people care about their data.
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And that’s why we are doing what we are doing — first of all to raise awareness. People need to know and understand common knowledge of Data Privacy because it really forms our society, from password recycling and hacked accounts and all the way down to frivolity in internet behavior and Cambridge Analytica.
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We want to know how much YOU value your data! If given the possibility, for how much would you sell your bank statements with Facebook? We hope you’ll be more strict than the people in the survey.