The department store offers a pleasurable atmosphere, elaborate service and a wide variety of goods under a single roof to attract customers. These goods include clothing, cosmetics, toys, furniture, sporting goods, foods, books, and electronics.
The department store needs to identify the most efficient ways to build and maintain a strong relationship with its customers. The prediction of the customer preferences by using retail analytics solutions helps the retailer to set a course for better marketing strategy, optimize store space, manage SKU range, optimize stock, optimize check-out line and manage staff. The data that is collected by using retail analytics solutions give insight to the retailers about customer behaviors based on specific areas. It’s easier to give the customer the most ideal customer journey through their visit to the department store by setting the design of your store, product layout and promotions depending on the customer preferences.
The retailers can develop a viable customer retention strategy in the department store to remain their existence in a competitive environment by using retail analytics. Following the technology is the only way to keep pace with the customer demand and increase the market share.
For more information: http://blog.udentify.co/02/2020/future-of-the-retail-iii-department-store/
