Future of the Retail — I: Supermarkets

The customer is the key consideration in the supermarket. If you want to retain customer retention, you need to focus on your shopper’s behavior in your supermarket. It’s easier to analyze customer behavior by using retail analytics to gain valued customers.

The retail analytics provides data on the customer journey and preferences for you to determine the strategy in marketing, pricing, sales, staff management, inventory management, stock optimization, and checkout line optimization. You can gather data about your customers based on specific areas in your supermarket. You can analyze the number of visitors and spent time in specific areas. The metrics provided by the retail analytics is so instructive for the supermarket. For instance, by observing the time spent in the specific area and comparing the time metric with sales you can see the malfunctions in your store such as the high abandonment rate due to a long time of waiting. In that kind of situation, you can gain customer retention by increasing the staff interest to decrease spent time.

The data-driven by the people counting technologies helps supermarkets to gain loyal customers and increase profits. The supermarket is a competitive environment. So, the supermarkets need to discover the magic behind the retail analytics.