Real-time based Customer Analytics for Black Friday

Şerif Ali Enes Yolcu
Udentify
Published in
1 min readDec 23, 2019
Black Friday Campaigns

On Black Friday a lot of people went shopping. I t was a big opportunity for retailers. E-commerce had the chance to update their campaign to increase their revenue. Traditional retailers were able to manage this opportunity since the invention of heat map technology. By heat map technology customers can be tracked and their choices can be analyzed.

Despite these benefits, heat maps are not sufficient in today’s world. By real-time based customer analytics that is offered by Udentify, can help the retailer in order to understand customers instantly.

For more information: http://blog.udentify.co/12/2019/real-time-based-customer-analytics-for-black-friday-better-than-heat-mapping/

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