The retail industry is transforming rapidly. Online shopping is increasing due to changing customer behavior. But traditional retailers still have the big slice of the cake. In order to continue this domination, they use different technological tools and analysis. Heat mapping analysis is one of the important ones. Heat mapping technology is identifying the density of the store’s department by tracking customers’ paths. The inspection of heat maps gives valuable information about the store and the customer. Briefly, the benefits can be said:
The productivity of the store can be tracked.
The behavior of the customer can be detected.
Personnel management can be set by examining store density periodically.
The design of the store can be optimized to get the most efficient heat maps.
http://blog.udentify.co/12/2019/the-crystal-ball-of-the-retail-heat-mapping-analysis/
