What is drop surfing and why you should know about it

Luca Borreani
uDroppy
4 min readJan 21, 2019

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As a dropshipper you have to keep updated and always look for new strategies to empower your business and improve your performance.

How do you do it?

The web is a wide source of information, so I guess your first choice is to look for news through the internet. This is why you may have come across the drop surfing term.

In this article I will share with you all the necessary details to better understand the drop surfing practice.

You have your own store and you are dropshipping products from all over the world. As you already know, dropshippers’ margins are usually lower than other e-commerce businesses’, but in this way you are keeping your risks as low as possible while understanding how to better manage your future activity.

How do you optimize your sales?

I think I know your strategy!

I am guessing you surf the web and all the dropshipping websites to find the most convenient provider for your products. This means you have multiple suppliers for the same product so that you can use the ones providing you the items at the lowest price and keep looking for new suppliers with more convenient prices.

Am I right? Then, even if you don’t realize it, you are already drop surfing.

Drop surfing is a dropshipping strategy already implemented by almost every veteran dropshipper.

This technique allows you to pick the best price each time by choosing a different vendor for your product thus raising your margin amount.

There is nothing new, but the term, just invented by one of the many “gurus” out there to differentiate its online course.

I totally understand why you are doing drop surfing, but let me tell you about other strategy you could use to improve your business.

As an e-commerce business your goal is to sell your products, and to keep doing it you must respond to the needs of your customer. This means you have to give them the best customer experience possible.

Drop surfing is a fruitful strategy for profit improvement in the super short run, but constantly changing your vendor may result in poor quality of products, lack of tracking numbers, problems with shipping and, finally a terrible customer experience for your clients.

Was it worth the constant and time-wasting research for convenient prices?

Moreover, if you waste 80% of your time dealing with suppliers, factories and operations management, your marketing will sunk. Unless you are properly structured with a big team, where everybody is in charge of different aspects of the business, your main focus should be on marketing.

If you don’t focus on marketing, your strategies will be soon outdated, giving you no reason to have suppliers and operations in place.

What’s the point of having zero sales per day but the cheapest product price on the market?

That’s why we created uDroppy…

With our platform you are provided quality-checked products, tracking numbers and a reliable shipping (with 4–12 days delivery time) all over the world to give your customers what they need in a trustable way.

It’s true, you may not find the lowest price on the market (sometimes), but you will have happy customers that will return to your store to buy more products or who will share their positive feedback building your credibility with other potential clients.

Basically, with uDroppy, you can invest as little as 10% of your time to manage everything after you make the sales. With our platform you can source products (almost infinite list available), fulfill the orders, get and push the tracking numbers (automatically and for every single order), and talk to an e-com manager who will help you scale your business!

But wait, that’s not all!

uDroppy will save your precious time allowing you to focus on the proper marketing strategies to boost your business, which at the end of the day, is the most important aspect of your business!

This is why our motto is marketing on you, the rest on us.

So, yes you can try to drop surf and find your products at the best price and raise your margin (when it happens), but you can also try our free service and discover by yourself all the benefits of being a uDropper!

>> Create your FREE account now on uDroppy.com! <<

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Luca Borreani
uDroppy

Serial Entrepreneur - Growth Marketer | Stealth Startup | Previously founded uDroppy & Targeto