Buy things. Get happy. (aka

We have some crazy aspirations at Ueno. One of them is to design, manufacture and sell our own physical products at scale. However, when you spend your days making pixels, the leap to the physical world is a bit daunting.

But the key to any journey is to take that first step, and then another one, and another one, and … well, you get the idea. And if you keep taking those individual steps you’ll (hopefully) end up where you wanted to go. It may take a long time, but you’ll get there.

So when we were thinking about our aspiration of making and selling our own things, we thought, what is the first step we can take towards that? Well, a potential first step could be to set up a place to sell the stuff, maybe? Ok, let’s do that. But what do we sell? Well, you can sell nice things that other people make. That’s a pretty well known concept.

But hold on. We don’t want to deal with inventory, or shipping, or refunds, or any of it really — at least not yet. So what do you do then? Well, what if you just curate the items and then if people want to buy them you send them to the biggest retailer on earth, Amazon. That way we get a small affiliate fee for anyone that makes a purchase —it won’t be a lot but maybe we can use it to cover our office holiday party.

Yes, that’s it! That’s the first step. So that’s what we did. And we called it

We’re starting with 15 or so items. Fifteen things we liked that we thought someone else could like too. Almost all of them are under $50 and you can get them shipped within a few days. So we took some nice photos of the things, asked our curators to write some nice copy and that’s it, more or less.

There are things like books, and water pitchers, and playing cards, and socks and markers and a cute little kitty light. The basics really.

It’s an experiment. Kind of like life is an experiment. And if it works we’ll add more things. And if it doesn’t we’ll do something else. Because that’s how you learn.

Anyway, what are you waiting for? Get shopping: