Tips for crypto-projects struggling with market adaptation

Marta Poltorak
UFOstart
Published in
2 min readMar 4, 2022

The growth of the crypto world accelerates every day.

Big ideas such as DAOs or NFTs that used to be just speculation, now become reality. We are coming closer and closer to merging the gap between services available in the web2 and web3 world.

It seems pretty clear that the whole process of providing proper market adaptation to the non-crypto public will require a lot of effort.

What are the necessary steps to achieving a successful market adaptation?

We talked with Aga Marecka, a founder of HandieU. Her superpower is involving non-techy handcrafters to contribute to crypto projects.

Here are the tips that Aga has shared with us during our Crowdcast.

Don’t over-plan your project.

This space is so dynamic that flexibility is necessary for the project to grow. Forget about hierarchical structures or dedicating yourself to one specific task. The hands-on approach is the key to success in this case.

Find people who are not profit-oriented.

Blockchain provides endless possibilities for new businesses. It is important to have a strong team from the beginning that knows their values and will not get lost by shallow incentives such as money.

Be ready to teach people starting from the basics. And be patient.

There is no way to just expect people to just simply get busy with crypto. There is so much to be discussed and people will get overwhelmed or discouraged. Prepare or find a proper educational course and make sure that your community, here — our handcrafters, receives knowledge from proper sources.

What else is there to be uncovered?

We have also discussed aspects of community building, what challenges are there to be overcome, and what is behind the added value that projects should provide except for profits. Everything was done based on the use case from Aga’s project.

If you want to hear more about the project, we highly encourage you to check out the recording at the top of the page.

Or, if you want to see our other Crowdcasts, such as an interview with IAMX, you can visit directly our YouTube channel.🎥

You can also join our Discord server to see, what is happening behind the scene of our projects. 👾

Stay tuned and stay safe,

Your UFOstart Team.

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