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Thanks to Calvin Goodman

You’ve got a story to tell? Start designing it!

Storytelling + UI Design = ?!

Florian Ludwig
Jun 1, 2016 · 4 min read

The Google Spotlight Experience

Last month I traveled in the United States to do some design research for a current client project focusing the Bay Area. It was the first time I ever visited San Francisco and from the first moment I fell in love with the curiosity, the drive and passion everybody seams to have about design.

Freedom and Restrictions: Finding the right Balance

At this point I should emphasis once more, that I am not a motion designer or film maker. I am a UI Designer at heart. But the inspiring concepts Luca explained, can be perfectly adapted to any design discipline for the gain of a more personal and emotional experience.

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Setting the user in the center and design the story around.

With this sentence I don’t want to point on user centered design again. I really want to emphasis the idea of having a story all around the user. No matter if it’s a device or a virtual experience, new technologies changed the possibilities to tell stories. Whether we are watching a theater or our latest Netflix series, we are used to having the action centered and the audience around. During the storytelling we as user usually don’t participate that much and just follow — comfortably seated — the storyline.


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Guide the user in a subtle manner to tell your story.

By setting the user in the position of a director, who defines the specific action strands themself, it can be hard to provide an understandable journey. With the possibility of user interactions the designer always needs to keep a balanced relation between freedom and restrictions to finally communicate the desired message. Especially in the context of non-linear storylines users might turn away from your core narration.


It is just the beginning

Every product has a story worth to tell. Keep the power of non-linear information strands in mind, which are the core power of digital experiences. You don’t have to make a Disney movie out of your next product, but at least try to create an experience, that is as fascinating to follow as their stories.

UI Design Thinking

A mashup of articles about the concepts behind UI designs.

Thanks to Nikolas Klein

Florian Ludwig

Written by

Designing products that are more than just good looking— http://florian-ludwig.de/

UI Design Thinking

A mashup of articles about the concepts behind UI designs. Every good design starts with theory. Stay tuned!

Florian Ludwig

Written by

Designing products that are more than just good looking— http://florian-ludwig.de/

UI Design Thinking

A mashup of articles about the concepts behind UI designs. Every good design starts with theory. Stay tuned!

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