Max StepanovA lovely triple: Customer Journey Maps (CJMs), Jobs to Be Done (JTBD), and Segmentation FrameworksCreating customer journey maps (CJMs), understanding the Jobs to Be Done (JTBD) framework, and using segmentation frameworks are one of the…Aug 28
Brad DunnCrushing it: The blindness of overconfident CEOs?Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.Apr 3, 2023
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635Oct 9, 201635
Tomas CorzaMastering the Job of Prompt WritingAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner and musician.Aug 22Aug 22
Alan KlementinJobs to be DoneReplacing The User Story With The Job StoryToo many assumptions are dangerousNov 12, 201384Nov 12, 201384
Max StepanovA lovely triple: Customer Journey Maps (CJMs), Jobs to Be Done (JTBD), and Segmentation FrameworksCreating customer journey maps (CJMs), understanding the Jobs to Be Done (JTBD) framework, and using segmentation frameworks are one of the…Aug 28
Brad DunnCrushing it: The blindness of overconfident CEOs?Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.Apr 3, 2023
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635
Tomas CorzaMastering the Job of Prompt WritingAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner and musician.Aug 22
Alan KlementinJobs to be DoneReplacing The User Story With The Job StoryToo many assumptions are dangerousNov 12, 201384
Tomas CorzaIntegrating AI in Marketing with JTBD TheoryAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner and musician.Aug 21
JTBD ToolkitJob Stories RevisitedJob stories have become a staple in the jobs to be done (JTBD) framework. Many people find that their clear, simple format — akin to a…Dec 29, 20231
Tomas CorzaThe Job-to-be-Done of OpenAI’s SoraAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner and musician.Aug 19
