UIE Brain Sparks
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UIE Brain Sparks

Why I can’t convince your execs to invest in UX

And neither can you.

Every few weeks, a phone call or email comes out of the blue, asking me to perform magic. The inquirer always wants the same thing: to stand up in front of a room filled with their executives, delighting them with a presentation that will make them rise to their feet cheering. This audience will then burst out of the room, make demands of their…

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Thoughts about user experience design and strategy.

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Jared M. Spool

Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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