Presenting the New and Improved Ukio Website
After months of work, Ukio’s new website look is now live!
This new design was done to better reflect the brand that Ukio wants to impress upon its customers and improve the user experience as they navigate the webpage. With this update, not only have the homepage, results pages, and property pages received a fresh view, but technical specs like load speed have also improved.
From a visual perspective, it was important that site visitors get an immediate sense of what Ukio has to offer. Our apartments come in different designs and styles, and the customer should be able to get a sense of that from seeing the many images.
On the functional side, one of the bigger additions is the search bar on the homepage. This makes it easier to filter by city and stay dates. On the results page, filter bars were also redesigned for ease and accessibility. Another major improvement is the inclusion of a map on the results page, giving users an idea of where an apartment is located within the city.
Other pages of the website were given a fresh look, specifically the “Landlords” and “Ukio for Business” pages. These two pages are targeted at key stakeholders of the business and were updated to provide specific information and value to these target audiences.
The website redesign is a process that began in June 2023. It was spearheaded by the Product team in collaboration with Marketing.
In doing so, the teams went through a period of research and user testing to understand what created the best user experience for the customer. Key elements of functionality, performance, and branding were taken into account in the final designs.
Check out the new website now at www.ukio.com.
