Persona
What is it??
In user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.
OK, so now you understand about persona, how can you start making it?
1. Take a closer look at your data.
The first step is to take a closer look at your data gathered in Discovery Phase, mainly User Interview. Tag your most essential insights, primarily problems. If you work with a client, you should also account your stakeholder point of view. A persona should reflect business goals, as well. Both the needs of users and business are crucial to creating a balanced and successful Persona. In some cases, you won’t have time or money to interview target users. It’s still possible to create Persona based on your stakeholder insight and competitor analysis.
2. Identify patterns
After gathering all the data for you to analyze, time to identify the trends in order to get more insights. In this point, you should understand that different groups of people have a novel approach to the subject.
3. Create your persona!
What you are gonna need are :
- Photo : It’ll help you to build their virtual identity, and will be easily recognizable by your team.
- Name : of course everyone has their own name so put that in our persona
- Description : include the background of your fictional character, as well as their truly desires.
- Problems
UKM-Indonesia Persona
In our project, we do those 3 steps given above. But, after those steps we did some revision to our persona that can more represent the actor of our project. We make 3 personas from a different type of needs.
we could see that Mr. Sanjaya is a small business owner who is looking for an expansion for his coffee shop and also profit. But he seems kind of struggling to do that since there are many regulations and documents he needs to do. Don’t worry, UKM-Indonesia is here to show you what you need to do!
Annabelle is a very beautiful young woman that pursuing her study at top university. Other than her academics activities, she’s also a young entrepreneur!. But she seems kind of confused to reach more connection (by attending seminars or etc.). Don’t worry, UKM-Indonesia is here to fix your problem Annabelle!.
Mr. Chairul Sidoarjo is a legitimate business man who can earn more than 500 million rupiah (wow that’s a lot of money). Mr. Chairul is kind enough to invest his wealth to a micro-small business. UKM-Indonesia can help you find some potential owners for you to create a larger business network!.
Conclusion
You’ll know what they want because they’ll tell you. However, it takes great skill to extract what they need. Throwing personas into various scenarios will encourage you to think in different perspectives. Therefore, your product will slowly become user-centered and user-driven. So, good luck on trying persona!!!!
