AMD Teams Up With ULTRA To Enable Next-generation Blockchain-powered Gaming
Today, we are proud to announce a strategic partnership with AMD as a part of our ongoing mission to democratize the games industry for developers and players. Through this partnership, we will cooperate on co-marketing activities to promote the Ultra platform and the benefits of blockchain-based game technologies.
Nicolas Gilot, Co-CEO of Ultra: “We’re excited to have AMD as a partner because of their dedication to gaming and blockchain technology. They saw our value proposition early on and recognized that blockchain is poised to change the face of gaming.”
Joerg Roskowetz, Head of Blockchain Technology of AMD: “AMD is excited about the use of blockchain technology for games publishing, licensing and rights management. AMD and Ultra are working together to make next-generation, community-centric game publishing a reality, transforming the way games are purchased, shared and experienced.”
Sharing a common commitment to provide users with a robust games ecosystem, AMD and Ultra will cooperate on co-marketing activities such as contests and events to promote the use and proliferation of blockchain-based gaming technologies.
In addition, AMD will distribute games to their customers to redeem on Ultra. These games will vary in genre and will be a mix of AA, AAA, and Indie titles, some of which will be exclusive to the Ultra platform. Ultra Games is not only a gaming platform, but also an ecosystem that will include a number of yet unannounced hyper-social features.
Additionally, AMD and Ultra will work together to optimize cryptographic computing performance on the platform for gamers using AMD processors and graphics cards, and will continue to explore additional collaborative activities in the future.
Ultra is the first entertainment platform providing all key games industry services under a single roof, accessible through a single login.
Built around our PC games distribution store, Ultra Games, our platform will provide access to countless centralized and decentralized services: Discover, buy, play and sell your games and in-game items, watch live-streaming feeds, interact with your favorite influencers, participate in contests, compete in tournaments, and much more.
Ultra has been built to provide endless value for players, a fair playing ground for developers, and a whole new world of opportunities for the games industry.
For 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.