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I tried 53 Brandless items so you don’t have to

But you really should.

I am not an early adopter. My trusty (ancient) iPhone and willingness to adopt 2002’s Old Navy tech vest just in time for the Obama administration are pretty solid evidence of that.

But give me a random eComm start up (especially one involving food or health) and I am ALL over it.

Case in point: Brandless, the online general store with the (almost) universal price point. I saw one of their ads on Facebook late last year and have become an instant convert.

Their mission: Brandless™ was brought to life on July 11, 2017 with the intention of making better stuff accessible and affordable for more people. Our mission is deeply rooted in quality, transparency, and community-driven values. Better stuff, fewer dollars. It’s that simple.

Lots of companies promise to be simple, but Brandless actually delivers on that promise. Case in point: Nearly everything on Brandless is $3 or two for $3. Even with the odd pennies added for tax, that’s easy math. If you suffer from price-per-unit calculation fatigue at the grocery store, that’s a win.

(If you actually like that type of thing, then congratulations on being the better person and yes, not 100% of the products you find will be a better deal than you’d get at the grocery store. There are lots of good blogs on the interwebs that have done the cost comparison with other brick-and-mortar grocery stores, and those may be worth checking out too, depending on the tight-ness of your current budget. But nothing you find on Brandless will break the bank. $3, remember?)

Easily overwhelmed by the 47 types of toothpaste from 16 brands that seem to leer at you from the Target shelf? (Just me? OK.) Brandless makes it easy. They have one type of toothpaste. There are maybe three kinds of hand soap, maybe. And they all have some kind — and often the same kind-of redeeming qualities: organic, vegan, FSC-certified — you can actually shop by value if you want. But if you just know what you need and want one or two decent options, you can order with minimal clicks and minimal fear of the unknown. Of every item I’ve tried, only a couple haven’t been winners (or at least gotten the job done).

I can think of only one caveat to trying out Brandless and it’s one you’ll run into at almost every online store: shipping. Shipping your goodies is $5 or free over $39 (that’s about 13 items for those keeping track at home). I signed up for the company’s “B.More” membership when it was on sale and I now get free shipping on everything, no minimum. That $18 has paid for itself many times over!

I could wax eloquent all day about this company’s simple and colorful packaging or their eye toward social responsibility, but I promised you a product review. According to my account stats, I have ordered 53 unique items so far. Here are some of my favorites:


Cranberry & Almond Bar — 3 Pack

Cranberries, almonds, cinnamon and nothing artificial for $1 a pop. Need I say more?

Organic Olive Oil & Sea Salt Popcorn

Tasty, healthy, and 2 for $3

Almond Butter

In a squeezy pouch, you guys. In a squeezy pouch. 3.6 oz. for $3.

Moisturizing Hand Soap in multiple scents

Sulfate Free, Gluten Free, Phthalate Free, Silicone Free. 9.5 oz. for $3. Yes, it’s a little pricier than Dial and no, I don’t know why soap needs to be Gluten-free, but this is good stuff.

Fine Line Pens 0.4mm Point

8 for $3 in a rainbow of colors. I used these little guys for my wedding invites and they held up pretty well!


My not-so-favorites:

Tree Free Bath Tissue, 2 Ply, Double Rolls

These six-count double toilet paper rolls are super sustainable and tree-free. And I thought they were fine, until I was reintroduced to super cushy TP. Now I’m just using them up.

Organic Yellow Corn Tortilla Chips

9 oz., two for $3. These are wholesome and organic and they taste … wholesome and organic. Just a bit too healthy for my palette, I guess. For under $2 you might want to risk it.


Do you agree with my recommendations? Disagree? What products have you tried?

If you found value in this story, please consider throwing me some 👏🏻claps.

Brandless actually blogs on Medium over at https://medium.com/@brandlesslife #brandlesslife

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