You Think Gender Is A Big Deal In Crypto? Nope, It’s Education!
Since its inception, the financial and technological sectors have been dominated by men, but the emergence of the cryptocurrency mania has given us the opportunity to start over. Crypto has been setting its stance in the fintech market where everything is new to everyone. Let’s find out how this novelty set out a new era for gender and education issues.
Gender Is Still A Big Deal?
No. The answer is no. Women in blockchain have played a critical role in bolstering the technology’s worldwide reach since its inception. Women have contributed to the growth of the blockchain sector by contributing to the industry’s ability to maintain constant development and high levels of success.
As the blockchain sector grows more mainstream, more women are becoming involved. According to a new study, more women are interested in Bitcoin investments than males, thereby defying the stereotype. In today’s tech-driven environment, women make up half of Binance’s workforce, and women make up the majority of crypto investors in India. Despite crypto’s male-dominated nature, some women are active and using their skills to help the sector grow.
Women make up a big majority of the crypto-curious, therefore 2022 may be the year when the crypto gender gap narrows. Women made up 47% of respondents planning to buy a cryptocurrency for the first time in the coming year. The age range of cryptocurrency owners is also expected to expand. More than one-fifth (22%) of individuals planning to invest in crypto in 2022 are between the ages of 18–24, while 17% are between the ages of 45–54, compared to 17% and 14%, respectively, in 2021.
Education Is A Big Deal?
Yes! In fact, people are all new to this sector. The market getting fluctuating also makes people scared to start investing in crypto.
A high percentage of people have shown that they don’t know how to start buying and holding crypto. Also, the concern about security and volatility is also a sign of not knowing much about the essence of crypto.
When compared to suggestions from friends, respondents were nearly twice as likely to indicate that additional instructional resources on crypto would help them get started with cryptocurrency (40%) compared to the references from friends (22%).
More than half of Latin American and African respondents (51%) and Africa (56%), agreed that instructional resources would make them more comfortable acquiring cryptocurrencies. The same was said by 44% of those in the Asia Pacific and 42% of those in the United States.
These insights have shown that gender is not a big deal in the crypto sector but education does matter. For those who are doing marketing in this market, we should actually target different characteristics rather than genders, and create more educational content that would help people more confident to make investment decisions.
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