Snoring and Entrepreneurship
I snore. It sucks. My wife is sick of it and my 3-year old imitates the sound when he pretends to sleep. Like most people that snore, I can’t help it. I can’t control it, I don’t notice it, I obviously don’t do it on purpose but there is virtually nothing I can do about it; and it bothers me to the core.

I “inherited” the snoring capabilities from my dad… so I’ve been told by family members. I remember sleeping next to my dad and waking up to the horrid snoring sounds he made, you could hear him from a block away! I couldn’t wake him up, it seems that when people snore, they are in a very profound sleeping state, I shouted at him, clapped, moved him… nothing. My dad is a pediatrician so he always answers the phone, and I discovered that his subconscious brain cannot ignore his particular ringtone. That was the trick I used when dad snored, I called him on his cell, he woke up and stopped snoring.
It was frustrating for me sleeping next to a man that snored like a howler monkey and the thought of making my family go through the same thing literally keeps me up at night. We co-sleep with our kids, 1 and 3, and I have no idea how they can go through the night with me snoring right next to them (I’ve heard it, my wife recorded me and showed me).
It’s almost as if they were already accustomed to the tedious noise and they are expecting it so they know it’s bed time. I really want to stop but I’m miserably failing following all those guides I found on the internet.
After some time trying and failing, I gave up. Snoring is part of my sleeping routine and that’s that. It’s the way people know I’m sleeping in the next room, my audible ID if you will… it’s my way of existing through the night.
When I started Umbrik, I was hesitant about telling people about it. I thought I would make them uncomfortable by telling them I make minimalist, exquisite design and print it in the highest possible quality shirts. Keep quiet until they notice, right? Wrong! You should never be quiet, you should make the world know what is in you, you should inconvenience people with your opinion because that’s the only way you learn when you are wrong. Don’t hide your ideas and your brights behind a smile and a nod, go prove everyone that what you dream of can be made reality.
Umbrik is like my snoring, I didn’t want to pester people with my juicy ideas… Now I can’t be stopped, I talked about it everywhere I go, I wear my designs proudly and tell people I made them.
Be like the train that wrecks into a building, it doesn’t just break a wall and stop, it destroys the whole building down. You are the train with your incredible ideas.
