Localized, Service-Backed Tokens
Using vanity tokens for nonprofit accounting & distributing access to charity
Coming from the “ICO” swell of authentic, plagiarized, and fake projects in 2017, the cryptocommunity’s focus has been centered on the ‘security token versus utility token’ debate. Amidst conversations of the speculated potential of tokenized securities, and even asset based tokens, we seemed to have forgotten the potential of tokenized services — that being that tokens can represent a proportional voucher to claim a service.
In commercial markets, the idea might not make as much sense. However, within the social sector, where many nonprofits provide services via food banks, homeless shelters, and provide free clothing, being able to more efficiently and fairly democratize access to a limited amount of resources across a vulnerable populations is incredibly helpful. In fact, redemption of such services via tokens enables organizations to better track their impact and ‘airdrop access’ to these services to beneficiaries that need their support.
Service Backed Tokens
Service backed tokens are cryptocurrencies only redeemable for their respective services. These services are organization-specific, and tokens can be either illiquid, meaning they have no real-world value outside of being exchanged for a particular service, or liquid, meaning they have an extrinsic value if converted into another cryptocurrency. The hope for the usage of service backed tokens in the social sector are the following:
- Be exchangeable for a specific nonprofit’s service
- Provide on-chain, impact accounting for every exchange made for the service
- Enable organizations to ‘airdrop’ access to their services in a more distributed, fair manner
Addressing Liquidity Concerns
There are two liquidity methods that service-backed tokens can utilize:
- Intentional Illiquidity: A capped ERC20 service-backed token with no secondary market liquidity. It’s only use is to be disbursed and then exchanged for the service(s) it was made to access.
- Connected Liquidity: An uncapped ERC20 Smart Token (based on Bancor’s protocol) that is connected to a more liquid ERC20 token like DAI (a stablecoin) for better liquidity. The token can be exchanged for the service(s) it was made to access AND can be exchanged back to its connected token, in this example DAI, for extrinsic liquidity. Such tokens could be helpful if the organization hopes to measure both impact and how donations are used (if used to fund the minting of the service-backed token).
Service-backed tokens using an intentional illiquidity model are completely intrinsic, meaning they only have value within the system their being leveraged in. In this token model, we find the following attributes:
- Capped token volume relative to the services being transacted
- Exclusively, intrinsically valued
- No reliance on ‘being funded’ to be minted
- Transactions on-chain able to track exchange of services and number of patrons
- Organizations can air-drop tokens to beneficiaries in proportion to their available resources in a more fair way
Service-backed tokens using an connected liquidity model are extrinsic, meaning they have value outside of the system their being used in. In this token model, we find the following attributes:
- Uncapped token volume, where tokens are minted only when bought with that token’s connected token (via Bancor protocol for Smart Tokens)
- Extrinsic value used in an intrinsic way
- Complete reliance on ‘being funded’ to be minted
- Transactions on-chain able to track exchange of services, number of patrons, and amount of connected token funding their is (which could implicate how donations are directly tied to service access)
- Organizations can air-drop tokens to beneficiaries in proportion to their available resources in a more fair way IF they have pre-funded those tokens first
In tangent to the service-backed token model, there exists a similar model that focuses on developing localized currencies within under resourced communities. The purpose of developing local sub-currencies in economically exploited areas is to incentivize investment into those communities, as the value of the local token increases with increased minting of the token.
Local tokens would leverage the Smart Token protocol created by Bancor — meaning that each local token would be an ERC20 Smart Token, most likely connected to ERC20 tokens like DAI. Localized token models like these could provide an economic solution to more easily attend to cultural in-spending for markets like the broader African American community.
For example, Black businesses could exchange their services for a localized token at a discount, incentivizing its exchange (and thus an investment into Black entrepreneurship). Of course, there are a whole host of UX and cultural obstacles to overcome — so, once again, well executed design would be key — including the easy purchase/payment of local tokens.
Simple Architecture — A Wallet Interface and Services Exchanged
The only architecture needed for this type of model is an ethereum wallet. Of course, exceptional UX and messaging is imperative to gain mainstream adoption, and, if deployed on main-net, all transactional costs should be paid for on behalf of the transacting users.
Here are some features of implementation that should be accounted for to successfully deploy the model with (western) vulnerable communities:
- Until transaction fees can be forwarded away from the users, this model should be transacted using testnet
- Design will be a crucial part of the model’s development, as current wallets like Cipher Browser, Mist, and even MetaMask require too much of a learning curve to adequately use
- Mobile development is another aspect that must be leveraged when implementing this model
- Using React Native or React via the Progressive Web Application format leveraged by Dether
Airdrop for Social Impact — A Fairer System
One novel feature of the service-backed token model it is potential to use Airdrops as a method to instantaneously distribute access to services across your engaged population of users. Not only can organizations distribute access to services more simply, such a distribution can better dictate how fairly services are provided.
The concept of ‘fair’ really attends to the question of “how can we maximize the number of people we serve and ensure that no individual is unevenly utilizing the services being provided?” A constraint to a potential answer to this question is nonprofits do not want to restrict access to resources for those in need. In order to solve the former while being mindful of the latter, incentive systems can be built around the concept of fairness alone, within the existing model.
For example, an incentive system that could be used within a service- backed token model could be that frequent consumers that utilize a greater proportion of the services being provided can only continue to do so if they refer other in-need consumers to the service as well.
In this way, you incentivize the growth of your in-need community and broaden access to the service while not turning away current customers. Here’s what the process might look like:
- Beneficiaries with smartphones sign up (via downloading a mobile app) as they come in to use services (transitioning from the traditional, usually on-paper method of tracking service usage)
- Newly signed up beneficiaries are airdropped a predefined amount of tokens to use the service in the future
- Beneficiaries that have signed up now come in and ‘pay’ for the service by sending their tokens to an the service facilitator, keeping track of which service was used, when, and by which account
- Beneficiaries are incentivized to refer the service to others in need for more service tokens, naturally expanding knowledge of the service to the broader community
Vanity Tokens for All
There certainly exists a utilitarian way to maximize the usefulness of vanity tokens and simplify organizational functions operationally. With service-backed tokens, transactions are recorded on-chain able to track exchange of services, organizations are given the ability to more easily and accurately track impact, and, if leveraging extrinsically valued tokens, organizations even have the potential ability to direct track impact afforded by donations.
Advents like airdrop could empower nonprofits to more easily distribute access to beneficiaries in proportion to their available resources in a more fair way and beneficiaries can be incentivized to refer the services to others and broaden the community base. Use cases like these will hopefully draw in more established organizations within the social impact space to further investigate how tools within the cryptocommunity can help them succeed.
👏🏾👏🏾 Be sure to give some applause if you found this article helpful! 👏🏾👏🏾
About Robby → Robby is a southern-bred activist and impact entrepreneur. He’s currently CEO of Emerging Impact and served as the former Head of ConsenSys Social Impact. Greenfield is a Brother of ΑΦΑ, a Wolverine Alum, and Emory MBA Alum. Before full-time crypto-life, Robby worked at Goldman Sachs, Teach for America, and Cisco Systems. He commonly writes about crypto-economics and blockchain technology with a social impact focus. Find out more about my projects in the social sector @ http://robtg4.co/