The Death of “King Comm” Chris Waller and the Eternal Sunshine of the Spotless Contrepreneur

If you venture into the fetid lands of Internet marketing, be forewarned. Nothing is as it seems.

Chris Waller’s handsome 20-year-old smiling, mugging face is all over YouTube promising to make you rich just like him.

His final video, on November 22, 2019, before his death 53 days later on January 14 at the age of 20 was called “Facebook Targeting for 5 Trending Products (EASY).”

“In this video, I’m showing you five winning products that you can sell this Christmas!” Waller speaks energetically to the camera like a pro — a Zoomer Tony Robbins for his nearly 100,000 subscribers and acolytes. He gestures as he speaks into the camera, and his demeanor is resolute and positive. Endless encouragement and enthusiasm. He’s in it. If you look closely, you can see tiny pinprick circles of reflected light from his gear shining from the center of his steady green-gray eyes.

“I WORK HARD EVERY MOTHERFUCKING — ”