Flodesk — An overview of one of the best email marketing software ever

Dinakar Sakthivel
Unbias
Published in
5 min readMar 21, 2021

Flodesk is a game-changer when it comes to email marketing. It’s founded and built by two female founders Rebecca Shostak and Martha Bitar in 2019.

When Flodesk was launched, it found itself in a highly saturated market but the ease of use it offered, customer-driven growth and its heavy focus on on-brand email design helped them stand out.

What I personally like about Flosdesk is that it's low touch. While they have extensive documentation and a help desk, I have never visited them in months. The interface is intuitive and designed with beginners and pro creators in mind. And recently the Flodesk team has redesigned their dashboard making it even easier to manage our contact lists, workflows (simply automated drip campaigns), and forms more easily.

Now that I have said how easy it is to use every day, I’ll tell you how Flodesk will help you.

Flodesk helps you with money

Flodesk can help you save money and make money.

Let me explain.

I for example moved to Flodesk from Mailchimp and ConvertKit.

For a 2,500 – 3,000 member contact list it would cost me about $35 every month on Mailchimp’s essential plan, that’s the starter plan with limiting features. Similarly, ConvertKit would cost me around $49 every month for the same contact list on their Creator plan, their mid-tier plan.

If you’ve grown to a list of 5,000 subscribers with MailChimp’s Standard plan, you’ll start paying $79 every month. If you’re on their Premium plan (god help you), you’ll start paying $300 every month. It keeps getting pricier as you grow, you can check MailChimp’s pricing information on their website.

Again, similar case with ConvertKit, for a list of 5,000 subscribers, you’ll start paying $111 every month on their Creator Pro plan. The more you grow, the more you pay.

Flodesk is different.

At the time of writing this, Flodesk costs only $38 per month and that plan supports unlimited lists, contacts and email sends. That means you’re not penalized for growth. That also means you pay the same as every other member, no matter how big or small your list is.

If you move to Flodesk from MailChimp/ConvertKit you’ll start saving money and time from day one. Seriously, MailChimp’s dashboard itself was an overkill for my use case. With Flodesk, I’ll spend less time working on my dashboard and more time speaking to my subscribers.

On average, creators save more than $600 when they move to Flodesk.

We don’t have to get into all the finances and math. Clearly, that’s some serious savings.

This is where things get interesting.

A small fee like $38 for unlimited features is already attractive.

To make it shinier, I’ll share a better offer with you at the end.

Once Flodesk helps you save money, they help you make money by including every tool need to grow fast and monetize your list. With beautiful, on-brand and highly deliverable emails, your subscribers are more likely to click the delightful offers you send them.

It goes like this for your subscribers, great user experience, happy subscribers, great conversions and a generally happier you.

Flodesk helps you with the basics

Flodesk is designed with you and the folks that subscribe to you in mind.

You’ll never find yourself scratching your head. All the tools you need to grow your list and connect with your subscribers are already there.

From “signup to my newsletter” forms to landing pages to drag and drop email builder, Flodesk helps you get up and running faster.

You don’t need a website to get started because like I mentioned landing pages are included too.

Don’t you worry, you won’t get stuck with designing your emails. Flodesk has got built-in templates. These templates will save you a ton of your time so that you can focus on your newsletters. If you have already set up your brand in the settings them the templates you load will automatically follow your brand design.

Even landing pages are included too. This will help you if you don’t have a website already.

You won’t find yourself stretching to find another subscribe form software. (That means no more searching for “best way to collect emails from my audience”). Forms can be used as standalone pop-ups and as embeds on your website or as a part of Flodesk’s landing page.

Form settings inside landing page builders

It goes a step further and gives you the creative freedom to edit every aspect. It enables you to customize the look and feel of your landing page, forms, and more importantly your emails.

Flodesk comes with everything you need but if you want to do even more, it still allows you to do that. Flodesk integrates directly with Shopify and with Zapier opening a sea of possibilities. You can:

  • Update contacts from new WooCommerce orders
  • Add new Facebook Lead Ad leads as subscribers
  • Send Slack notifications for new Flodesk subscriber
  • and more

Flodesk helps you with the advanced

Many email marketing softwares don’t provide some of the features that I’ll outline now. It even hurts me to call them features, in reality, these are much needed functionality that helps with growing better lists.

Flodesk supports advanced segmentation, foldering and subscriber sorting right out of the box. You will be able to learn more and connect with your most engaged subscribers easily — Flodesk does all the tagging for you.

You can resend your emails to non-openers automatically.

The analytics reports give you a glance at the most crucial data about the performance of your campaigns. You also have the option to view more advanced analytics of both the emails you sent and the workflows you’re currently running.

It has everything you need and none of what you don’t need.

But there’s a con…

Flodesk is the new kid in the block.

MailChimp, ConvertKit, ActiveCampaign and others have been around for a long time now. Flodesk on the other hand is doing a very good job among its competition but it is still new.

Flodesk is still in beta as of writing this post. I anticipate they’ll end their “Beta” status soon but we’ll never when that’ll be.

As a beta product, you can expect some features to be removed later or expect higher pricing later as they keep adding more features, which is quite scary. That’s the same reason I’m asking you to signup for their plan now and lock in their beta pricing.

Here’s a deal for you

Currently, Flodesk costs only $38 per month for unlimited features and that’s great.

But if you signup now with my affiliate link, you’ll get the same plan for just $19 per month.

That’s right, a marvelous 50% off from their regular pricing.

Remember that you’ll get everything we spoke about till now for only $19 — unlimited subscribers, email sends, lists, subscriber forms, landing pages, advanced segmentation and reporting capabilities, and more.

Signup to Flodesk today and get 50% off - https://flodesk.com/c/4F3KGJ

PS. As I mentioned before, if you move from your current marketing software to Flodesk then you could save more than $600 annually.

Never pay $$$ to speak to your subscribers again.

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Dinakar Sakthivel
Unbias
Editor for

I sometimes write. Founder wearing marketing and sales hat at Hatrio.com I’m open to working with brands. Much love ❤