Creating landing pages has become a critical task in the digital scope for any enterprise aiming to gain more conversions. Consequently, you have to use an excellent tool to achieve the best results in your campaigns. Unbounce is an essential tool that is sort after by top companies globally since it delivers massive benefits to its users.
Unbounce pages allow your customers to easily access your site with their mobile devices, significantly impacting your conversion rates. It also provides a perfect client management system via a single account to make your work straightforward. Additionally, it guarantees top-notch performance with faster loading speeds. Depending on the pricing option you choose, you get more features.
To learn more about what Unbounce entails, and the pricing plans that would suit your business, continue reading.
Unbounce key Features
Unbounce has multiple features that enhance its functionality as discussed below;
Landing page Builder
One of the main elements on Unbounce pages is the landing page creation feature. In the digital space, people frequently click on ads that divert them to your site. You need an excellent tool to assist you in designing a link that is worth the attention of your target clients and leads them to purchase your goods or services.
With Unbounce pages, you can easily drag and drop numerous elements such as videos, text, shapes, images, and shapes. The loading time is excellent, to ensure your customers have a great user experience thanks to the SVG graphics. It also has an image optimizer that strikes a balance on your layout quality and maintains good speed.
A/B Testing
Unbounce pages guarantee an excellent A/B testing feature on all the pricing plans apart from the basic one. It lets you split traffic among your pages, enable on-time monitoring, and ensures that you are up to date on stats to see the versions that perform well.
It facilitates good decision making since you can make the necessary improvements in a particular campaign. Additionally, it’s cost-effective because it leads you to maximize your ROI without paying an extra amount. You can also use the experiment dashboard to see the best page via metrics and charts report.
Mobile Responsive Pages
If you want to gain the highest traffic levels in digital marketing, you need to design responsive pages across all devices. Keep in mind that most people use mobile devices to access the internet, and a responsive platform like Unbounce pages will lure them into making purchases on your site.
Integrations
Unbounce is undoubtedly an excellent landing page builder, but you still need to integrate it with other tools. Fortunately, it can integrate with lots of other popular marketing tools across the web.
WordPress platform is one of the common sites that most marketers use since they can publish their pages with a single click. You can also use the Unbounce API function to add more tools that are not among the big players.
Customer Support
Unbounce may be relatively easy to use, but having customer support is essential to ensure that every user has a smooth experience. You can contact their agents and have your issue resolved by a real human and not just automated emails or chats.
No matter the level of service you have subscribed to, there is no discrimination since you get a similar quality service level.
Pricing
Using Unbounce pages is worth every penny considering the massive benefits you enjoy. You can try it out with the two weeks of free trial to see how various features function. Note that you need to provide your credit card information or PayPal billing details upon commencing your 14-day trial. After the grace period elapses, deductions are not made immediately. Besides, you receive an email towards the end to verify if you want to continue using Unbounce.
You then have an option to subscribe on a monthly or annual basis. Unbounce prices differ depending on the option you choose and the needs of the project at hand. The four different plans include;
• Launch
• Optimize
• Accelerate
• Scale
In-depth Analysis of Unbounce Pricing Plans
Unbounce offers you four pricing plans, and you can choose to pay the subscription on a monthly or yearly period.
Note that, regardless of the plan you take, some elements are standard on all Unbounce pages such as;
• Unlimited popups and sticky bars
It’s essential to get popups that would lead to conversions since most people see them as advertisements. Therefore, you need to ensure that you design a gentle one, which also grabs your target clients’ attention.
When using Unbounce pages, you can create popup templates that allow you to have a feel of what your audience expects. You can also make additional editing to your liking per your business needs or limit the number of times it appears to avoid annoying your clients.
Additionally, you can choose when you want the popup to appear on your pages. For instance, you may want it to occur when a client is on the landing page or after a particular click, such as a call to action.
• Client sub-accounts
This feature is an ideal solution for marketing agencies since it enables them to have a better management system. You can handle all your clients from one account by grouping them and setting up a multi-user permission.
• Unlimited landing pages
While using Unbounce, you can create and publish as many landing pages as possible for your business needs.
• Multiple integrations
This tool makes your work pretty straight forward during your campaigns. Hence, it interacts with numerous analytics, email, and CRM tools. Other essential platforms that Unbounce pages incorporate include;
• HubSpot
• Infusionsoft
• WordPress
• Salesforce
• Marketo
• Script Manager
• Zapier
• MailChimp
Unbounce Launch plan
The launch plan is the primary option on Unbounce for $80 per month when you pay annually and $72 monthly. If you run a small enterprise, you can subscribe to this option. It’s also a good fit for those who are just starting to use landing pages since you can perform all functions without developer skills.
It comes with a 14 day trial without any costs accrued, and it has multiple tools as listed below;
• Up to 500 conversions
• Up to 20,000 visitors
• One domain
• Unlimited pop-ups
• Unlimited sticky bars
• Unlimited pages
• Real-time conversion analytics
• Mobile responsive builder
Unbounce has mobile-responsive templates and also allows you to make extra edits. Further, you can use the preview mode to view your page’s appearance on mobile and web devices.
• Speed boost
You enjoy the best of Google page speed on your Unbounce pages to makes sure your customers have an excellent user experience.
• Security and compliance
As we migrate to the digital market, you can quickly lose data if you use a platform that doesn’t have proper security measures. Consequently, when using Unbounce pages, data from your clients get processed under the strict guidelines of GDPR. Therefore, all information about your customers and your pages is fully protected from third parties or unauthorized access.
Also, there is a team available on various channels from email, chat, and phone in case of any issue.
Other enhancements include;
• Four data areas
• 99.99% uptime
• IP filter that lets you scrutinize and visit various campaigns without altering your data
• SSL encryption
Nowadays, the Secure Sockets Layer is a great asset in any digital platform. It presents an extra security measure, a good practice in the modern web, and establishes trust with potential visitors. If you use a credit card to make transactions, SSL plays a significant part in ensuring high-security encryption levels. You also stand a chance of better SEO ranking on Google.
• Auto-image optimizer
The Auto-image optimizer enhances any image files on your page by automatically compressing them to zappier loading times. Besides, you don’t have to alter your platform’s settings to achieve that crisp and high-quality outcome.
• Free hosting
• Photo library
Unbounce Optimize plan
As a digital marketer, you need Unbounce Optimize plan to start optimizing and accomplish the best conversions. It avails all the AI tools that assist you in boosting every click on Unbounce pages.
You will pay a subscription fee of $120 per month when paying annually or $108 on monthly payments. Like the previous option, it comes with a free trial for 14 days and all other elements you get on the launch plan.
Additional perks that you get include;
• Three domains
• Up to 1,000 conversions
• Up to 30,000 traffic
• Unlimited users
• A/B testing
On this level, you can make comparisons on different pages in your marketing campaigns. This element allows you to pit one page against another and do an in-depth analysis.
• Dynamic text replacement
When doing SEM campaigns or focusing on Google ads, Dynamic text replacement (DTR) is a great addition. It helps you achieve the best message match for your keywords and what your potential clients could be looking for in search engines. As a result, you can enhance your SEO optimization efforts and increase your chances of better rankings.
When setting it up, you specify the keyword text you wish to change, then send traffic to the landing page via URL parameters. You can also change a single word or multiple sections in an entire page.
When used appropriately, you will notice a significant improvement in the quality of Google Ads score, a vital element in the digital marketing sector. DTR will also boost your paid search conversion rates.
• Smart Traffic
Smart Traffic is a machine-learning feature that works on scrutinizing your visitors’ attributes while clicking on your pages. As a result, they direct them to a landing page that has a higher possibility of leading them to a conversion.
With time, the feature learns the pages with the best conversions for a specific user and optimizes it accordingly. It’s a great AI optimization system that looks into the future compared to other page builders. Besides, it does not need excessive data to enhance your efforts.
Unbounce Accelerate plan
This plan is a perfect fit when you’re running a marketing agency in a fast-paced environment where you have tremendous growth. It has all the necessary perks that guarantee top-notch experience for the rising number of visitors. You will enjoy fast loading Unbounce pages for better optimization within a short time.
Unbounce accelerates plan costs from $200 if you make annual payments or $180 when you make monthly subscriptions. You will have all the features in the previous plans and a two-week trial at no cost.
The extra perks that you will receive include;
• Seven domains
• Up to 2,000 conversions
• Up to 40,000 visitors
• Upgraded scheduling and targeting
You can quickly make a pre-schedule of your popups, landing pages, and bars as you wait to launch them at a specific time.
• Accelerated mobile Unbounce pages
It’s worth noting that a large population has access to mobile phones; thus, they consume your content via these devices. If you have an e-commerce platform, you need to ensure it’s mobile-friendly to turn every visitor to a customer.
Luckily, Unbounce pages are compatible with mobile devices. The templates are also prebuilt to be used with any screen. As a result, it accommodates diverse users, regardless of the device they use.
Further, Unbounce has gone ahead and introduced Accelerate mobile pages (AMP). The unique feature enhances your landing pages’ loading speed to up to 85% in comparison to mobile webpages. It will help to increase your conversion rates since searchers like links that take very few seconds to load.
Unbounce Scale plan
When you subscribe to the Unbounce scale plan, you get the highest limits that the tool offers. Therefore, you have enough capacity to reach as many target customers as possible in your campaigns. If you run a huge enterprise where you experience lots of traffic on your landing pages, this should be your ideal option.
You need to pay a fee of $300 a month’s annual subscription or $270 when paid monthly to access this plan. You get all the features from the other pricing plans as well as additional perks such as;
• 15 domains
• Up to 3,000 conversions
• Up to 50,000 traffic
Unbounce has also come up with a different plan, Concierge, if you need more advanced and customized perks, especially for big agencies. You can go ahead and contact the Unbounce sales team to get this option and accommodate massive traffic via a bunch of domains.
Coupons and Discounts
As earlier stated, all the pricing plans in Unbounce comes with a two-week trial at zero costs. Within the zero-rated period, you still get access to the builder to start publishing landing pages without watermarks. The tool allows you to pay either on a monthly or annual plan where the latter accounts for a discount worth about 10% savings on average. A good example is the Optimize plan, where you pay a fee of $120 compared to the $108 yearly plan.
Landing page Builder Comparisons
There are several landing page builders, and few of them compare to Unbounce pricing plans as detailed below;
Leadpages offers 14 days of free trial under three different pricing plans. The lowest subscription fee starts at $37 monthly payments on the standard plan. However, you won’t have A/B testing at this level; instead, you need to upgrade to the pro plan at $79.
Instapage comes with the free 14 days offer and two pricing options to make monthly payments from $149. It gives you access to lots of elements from analytics, A/B testing, and more.
Landingi also offers a similar two-week free trial and four pricing plans with a starting fee of $29 monthly payments. The basic plan is cheaper, and it provides unlimited landing pages, email integrations, and more than 100 templates. However, you will have to upgrade to higher options to have key features like A/B testing and autoresponders.
Templates
Unbounce pages come with templates that are fully designed to help you accomplish your business goals. You pick one that suits your enterprise and apply the text in the required lines and boxes.
You can get over 100 conversions focused templates with a possibility of additional ones in the future. A majority of them are a perfect fit for online shops, and they are already optimized to start your journey.
FAQs
Some of the frequently asked questions about Unbounce pages include;
1. Can you terminate the Unbounce trial?
It’s possible to cancel the Unbounce free trial anytime within the two weeks without incurring any penalties.
2. Is Unbounce GDPR compliant?
Yes, Unbounce is GDPR compliant to ensure all details are secure.
3. Which payment options can you use at Unbounce?
After your two weeks of free trial elapses, you can make payments via the following channels;
• Mastercard
• PayPal
• American Express
• Visa
4. Which mobile platforms does Unbounce pages support?
You can access Unbounce via any android or iOS device.
5. Which deployment types are on Unbounce?
Unbounce is a cloud-based deployment.
6. Which operating system is compatible with Unbounce?
The Unbounce platform supports both Mac and Windows operating system.
Conclusion
From the above review of Unbounce pages, it’s clear that the tool is worth it. It offers too much for less for critical features, even on the lowest-priced plan. You can utilize it to make unlimited pages, popups, sticky bars, sub-accounts, and more.
If you aim at starting your marketing campaign, you can try the free trial. Higher are the chances that you will want to use it for a longer time after the first attempt. Fortunately, it’s cost-effective, no matter the size of your firm.
