Two of the top landing page builders are Unbounce and Instapage. The creation of websites with one page is fast and easy to help you convert your visitors into customers. Both services offer templates to assist with the creation of a marketing funnel and 14-day free trials. No, there is no such thing as perfect software. Despite this, both options come extremely close.
This is the reason they are more popular than the majority of services currently available. Unbounce has more options for customization and flexibility. Instapage is smoother from the start offering landing pages with a little more definition. Unbounce is almost half the price of Instapage. Unbounce provides native reporting functionality and Instapages offers heat maps.
Both provide digital marketers requiring builder tools something unique for their advertising efforts. Although there is a lot of feature overlap between the two, the subtle differences are very important. Unfortunately, you are unable to use both platforms. When comparing Unbounce vs Instapage, it is important to know both platforms have been around for a long time, added new features and evolved.
What is Unbounce?
Unbounce was released in 2009 as a service for building landing pages. Unbounce was the inspiration for the launch of LeadPages and Instapages approximately three years later. According to the official website, the goal is to improve browser lead generation for both customers and prospects. Unbounce offers a free trial to enable you to review everything included to determine if this is the right service for you.
What is Instapage
Instapage was launched in 2012 as a marketing tool for the creation of landing pages. A lot of the popularity is attributed to landing page creators because Instapage is extremely simple to use. As time has passed, powerful marketing tools have been added. This service is completely web-based and offers different pricing tiers and integrations to help marketers reach their goals.
Unbounce vs Instapage: Types of Plans and Pricing
According to Your text to link…, Unbounce offers three different pricing plans, Enterprise, Premium and Essential. Each plan provides you with different features depending on your specific requirements. Unbounce offers a free trial. Instapage offers two different pricing plans, Business and customized. Instapage also offers a free trial.
Unbounce Essential Plan
The price is $99 per month or $79 per month when billed annually. The Essential plan includes a wide variety of tools to help you build and optimize all types of pages to help ensure a higher conversion rate. This plan is ideal if you are just starting out or have a small to medium-sized business. You will receive all of the following.
• Maximum of 75 landing pages
• A/B Testing
• Unlimited users
• Dynamic text replacement
• Customer support including live chat, email and phone
• WordPress integration
• (2FA) Two-Factor Authentication
• Over 850,000 professional Unsplash photos
• HubSpot integration
• Unlimited users
• Eight sticky bars and popups
• Speed boost
• (SSO) Google Single Sign-On
• Unlimited domains
• Infusionsoft integration
• More than 100 customizable templates
• SSL encryption
• Zapier integration
• GDPR compliance
Unbounce Premium Plan
The price is $199 per month or $159 per month when billed annually. Unbounce Premium includes everything in the Essential Plan in addition to more features and an increased size for several features. This plan is ideal for the owners of the business in the growth phase. You will receive all of the following.
• Maximum of 150 published landing pages
• Page redirect
• Launch scheduling
• AMP landing page
• Sticky bar targeting and advanced popup
• 16 sticky bars and popups
• Marketo integration
• Salesforce integration
• Client sub-accounts
Unbounce Enterprise Plan
The price is $499 per month or $399 per month when billed annually. This plan provides corporations and large businesses with the tools necessary for maximizing goals for landing pages. The Enterprise plan includes everything from the previous two plans in addition to more advanced and increased sizes of tools including:
• More than 375 published landing pages
• Audit logs
• Dedicated launch specialist
• Page migration service
• 40 sticky bars and popups
• CTAConf ticket
• Customer success manager
Instapage Business
The price is $199 per month or $149 per month when billed annually. The Instapage Business plan includes:
• Customizable landing page templates
• Advanced design functionality
• Premium web fonts
• Branded lead notifications
• More than 40 native integrations
• Global blocks
• Personalization
• Heatmaps
• SSL certificates
• Real-time collaboration
• Drop-in pixel tracking
• Custom feature implementation
• Instablocks
• Professional services
• Custom code editing
• AMP pages & experiences
• Dynamic text replacement
• Direct lead-bypass
• Mobile-responsive page builder
• SSO with Okta or OneLogin
• Sign on with Google
• Multi-step forms
• Dedicated customer success manager
• Conversion analytics
• Enterprise SLA
• Unlimited A/B testing
• Advanced publishing options
• Google Analytics variation insights
• SEO capability
• Migration services
• Custom fonts
Enterprise Customized
The Enterprise customized plan is customized according to your needs. Your price is dependent on the specific options you select including:
• Customizable landing page templates
• Heatmaps
• SEO capability
• SSL certificates
• Custom code editing
• More than 40 native integrations
• Sign on with Google
• Dedicated customer success manager
• Drop-in pixel tracking
• Google Analytics variation insights
• Mobile-responsive page builder
• SSO with Okta or OneLogin
• Conversion analytics
• AMP pages & experiences
• Multi-step forms
• Custom fonts
• Global blocks
• Instablocks
• Migration services
• Dynamic text replacement
• Enterprise SLA
• Advanced Publishing Options
• Advanced design functionality
• Custom feature implementation
• Branded lead notifications
• Real-time collaboration
• Unlimited A/B testing
• Direct lead-bypass
• Premium web fonts
• Professional services
• Personalization
Unbounce vs Instapage: Pros and Cons
Unbounce and Instapage both have pros and cons. According to The Double Think, you need to consider what is most important for your specific requirements when comparing Unbounce vs Instapage.
Unbounce Pros
• Editor is more flexible with no grid system restrictions
• Exceptionally customizable due to new sticky bars and popups
• A/B testing is automated
• Every plan level includes support options including phone
• Templates are high quality with best conversion practices built-in
• WordPress integrations are convenient
• Exceptional flexibility for every type of page setups
• Dynamic keyword replacements provide better PPC campaign results
• More than 200 templates with a professional appearance
• Great analytics suite
• Good pricing with plans for every type of business
Unbounce Cons
• The number of pages that can be published simultaneously is limited
• Although the features are good, the variety is not a wide as it could be
• A/B testing is only available at the optimize level
• The mobile and desktop editors are not always in sync requiring manual changes
• The grid editing system might be too complicated for beginners
Instapage Pros
• Premium plans include good built-in click heatmaps
• An analytics tool is built into the platform
• The editor for page customizations is easy and good for beginners
• Includes over 200 templates you can edit
• Can be integrated with a wide selection of other software
• The user interface is friendly and simple to use
• Includes a lot of generally good quality templates
• Offers PPC campaigns dynamic text replacement
• No limitations on traffic
• Good page designs
• Setting up and integrating with WordPress is easy with common tools
Instapage Cons
• The basic plan does not include A/B testing and it is not available
• Many of the customer reviews have stated customer support is extremely poor.
• Instapage is the most expensive tool currently available on the market
• The included popup functionality is very basic
• Instapage does not offer enough options for customization
• Instapage does not provide anywhere near enough shapes, icons and images built into the platform. You will have to perform a search on Google, find the images you need, them upload them. This requires a lot of additional time.
Unbounce vs Instapage: Improvements
All good services consistently update their features. According to The Digital Merchant, both Unbounce and Instapage have improved their services.
Unbounce Improvements
Security: Unbounce has recently added SSL data encryption as a new security feature to protect the data of the users. An additional security layer is now provided with the introduction of two-factor authentication. Despite the minimal difference in appearance for the refreshed page builder, the updates are impressive. Unbounce is much faster with a lot of improvements on the back end to increase speed even more.
Unbounce now offers less lag time to ensure landing pages run even faster. Your Google PageSpeed score will reflect these changes for your ranking factors so your test results should be more positive. The setup of the new PageBuilder has not changed, but the design is now much brighter and lighter. The Page Builder code is tighter and lighter enabling you to quickly build and roll out your choice of features.
Instapage Improvements
When comparing Unbounce vs Instapage, you should consider the new improvements for both. Instapage has improved the responsiveness of mobile features, grouping and alignment. Instablocks is a new feature enabling consistent branding and styles throughout multiple landing pages. You can maintain a consistent theme and color throughout your pages.
You can create specific elements for your landing pages and continue to use them. Instablocks allow you to re-use some images, testimonials, headers and pricing tables. The issue is you are still unable to change the colors on multiple pages with just one click. You will need to change the color of every page separately. Whether or not you receive Instablocks is dependent on the plan you choose.
Heat mapping has also been improved. You can see what your visitors are clicking to focus your landing page optimization on increasing your conversion rate. You do not need to pay an additional fee or a third-party for heat mapping because Instapage has built-in this feature. Heat mapping includes real-time analytics. The data from heat maps can be combined with A/B testing and the creation of a duplicate landing page.
You can also change and test your new copy to help convince your visitors to continue scrolling. The team collaboration tool was created for businesses working with clients, remote contractors and off-site agencies. This collaboration tool is web-based, enabling you to work with your team on creating a landing page. Physical meetings are not necessary due to the live chat feature.
You can use this tool for displaying the histories of your clients, determining the issues of specific customers and knowing if the issue has been solved. For additional information regarding new improvements for a better comparison of Unbounce vs Instapage visit GetApp.
Unbounce vs Instapage: Customer Support
Unbounce Customer Support
Customer reviews for Unbounce customer support are excellent. Many of the users stated their phone calls and emails were answered quickly. The support team is knowledgeable, well trained, professional and able to answer all of your questions quickly and efficiently. Unbounce provides multi-channel support through phone, live chat and email for every plan.
The Unbounce support team is responsive and if you select the live chat feature you will be talking to a person as opposed to a chatbot. You can also receive customer support all over the world through social media platforms including Instagram and Twitter. Live chat and email are available Monday through Friday between 1:00 a.m. and 8:00 p.m. PST. Email is also available on Saturdays and Sundays between 9:00 a.m. and 9:00 p.m.
Instapage Customer Support
Instapage has a customer support team available 24/7 for every platform and plan. Live chat is available Monday through Friday for 11 hours per day. Unfortunately, the majority of customers leaving reviews were not satisfied with the support they received. Many customers stated the hold times for both live chat and phone were extremely long and some emails were not answered for several days.
Overall, the helpfulness, knowledge, speed and professionalism of the Instapage customer support team received poor ratings from customers.
Why Unbounce is the Best Option for Businesses
Every business has different requirements. After a thorough review of Unbounce vs Instapage, I believe Unbounce will better serve the needs of modern businesses from the smallest to large corporations. Unbounce is an exceptional page builder focused on conversions. The features include nearly everything any business may require including analytics, customization, design and landing pages with higher conversion rates.
One of the main reasons I prefer Unbounce is unparalleled features. I have used both services and prefer the advantages and ease of the features available through Unbounce. To make a comparison for your self, visit Your text to link….
Drag-and-Drop Page Builder
This is an excellent way to create landing pages with a professional appearance in just a few minutes.
Mobile Optimization
All landing pages created with Unbounce are mobile optimized. For more details visit Your text to link….
High-Converting Templates
Unbounce provides you with a library containing more than 100 high-converting templates. You can customize every template according to your needs.
WordPress Integration
You can integrate Unbounce directly with WordPress sites. Your landing pages through Unbounce can then be published.
A/B Testing
Different page versions can be tested using A/B testing to determine the pages with the best conversion rates.
Two-factor Authentication
Additional security is added to your account through password information and excellent security for mobile numbers.
Dynamic Text Replacement
This feature enables you to make dynamic changes to your content copy including keywords, landing pages and ads to match the questions of your customers.
Free Unsplash Images
Unlike with Instapage, you will not have to search for images with Unbounce. You receive free access to Unsplash copyright images totaling more than 850,000. These images are available directly from Unsplash within the page builder.
GDPR Compliance
All of your client data and the user data resulting from your leads are protected through the requirements of the GDPR or General Data Protection Regulation.
Page Cloning with One Click
If you have selected the Enterprise or Premium plan. you can clone pages with just one click. You can also unpublish and publish your landing pages bulk copies for simultaneous or similar campaigns.
Sub-Accounts
You can use just one parent account for managing different clients through the sub-accounts feature. A wide variety of campaigns can be easily grouped for individual clients through your sub-accounts. To use this feature, you need to select either the Enterprise or Premium plan. For additional plan details visit Today Testing.
I have found Unbounce is much more appropriate for beginners than Instagram. The platform is easy to learn and the landing page builder is simple to use. I have also found Unbounce is perfect for all marketers with even the slightest technical abilities. You simply add your code when required. If the cost is a consideration, Unbounce beats Instapage by a landslide.
In 2019, Instapage significantly increased its pricing making the platform the most expensive currently available. I believe the cost is prohibitive for small businesses. The bottom line is I recommend Unbounce over Instapage for anyone interested in this type of service.
