Unbound Templates

Are you looking at Unbounce templates because you’ve been hearing that you really need a landing page, but aren’t even sure exactly what it is, much less whether you should actually spend any money on one? Then let’s start with that, because if you are hoping to make any money online whatsoever, you definitely do need an effective landing page, and products like Unbounce templates can help you with that.

Since your landing pages will have a direct connection to your bottom line, they are almost certainly worth at least some level of investment. If you aren’t aware of how that connection works, then your online presence will not be generating anywhere near the amount of revenue it could be. Fortunately, it’s not difficult to understand.

Exactly what are landing pages and why do I need one?

Simply put, landing pages are parts of your website that are dedicated to just one specific thing, and that is trying to get visitors to do something that you very badly want them to. It isn’t necessarily to buy a product or service, either. It could be something as basic as giving you their email address or demographic information, both of which are extremely valuable in your quest to eventually have them give you money.

And you will probably need more than one, actually, because they are your best bet to turn website visitors into paying customers.

What makes a good landing page?

Whatever the reason, you will have your most persuasive copy and optimized design on this page. There should be nothing on this page to distract viewers from the content they are looking at, so there should be no links on it except to a Buy button or other object that achieves your goal, not even to other pages on your website. If there are fields to fill out, there shouldn’t be too many, less is definitely more here.

Landing pages have one job, and that is to convert visitors to your website into a buyer, subscriber or whatever it is you need them to be. While the rest of your website may bring you leads, your landing page is your closer. It doesn’t do you any good whatsoever to successfully bring high numbers of visitors to your website with successful SEO, if they aren’t going to spend more than a few moments there or have any type of engagement.

In short, the more effective your landing page is, the more conversions you will see. As a result, both your revenue and profits should rise. That means you need the absolute best landing page you can create. But you don’t have to re-invent the wheel, Unbounce templates can give you a head start, you just have to know what you need.

In order to figure out what you need, you first must know the two most crucial aspects of all landing pages. Only then will you be able to decide just how much of a difference any of the Unbounce templates can make to your website.

A landing page must be specific.

The most important factor about a good landing page is that it is has only one purpose, exactly one goal to achieve. If you want to sell a product, it is the best sales page of all time, if you want to persuade a reader to give up their closely guarded email address or so much as one detail of their demographic information, then every single element of your landing page must be devoted to that cause.

You need a landing page to match every ad you place. Headlines, copy, message should all be exactly the same. You should also have a landing page for every purpose: sales, lead generation and everything else. So not only do you need “A” landing page, you should have more than one. Don’t be afraid, putting good ones on your website by using Unbounce templates makes the process a breeze, thank goodness.

The design of a landing page must be effective.

The second most important aspect of a landing page is its design. Did you know that there are ways of drawing a reader’s eye to a Buy button or other action using just the position of the text and colors on the page? There is a lot of work involved in creating a good landing page, which is why there are experts you can hire to create them for you.

Lucky for you, there are also experts who have created templates with all of the elements exactly where and how they should be. There are templates for all kinds of things, not just landing pages, but they are not created equal. Templates are supposed to take all of the hard work out of a process, so if they are not user-friendly, that pretty much defeats the purpose.

Fortunately, the consensus is, that is definitely one thing that Unbounce templates get right. So if it turns out that they suit your needs, then at least it won’t make your head explode when you’re trying to make them play nice with the rest of your website.

Oh, and if you use a WordPress site, then you are really in luck. Because then it will be ridiculously easy to hook up your domain to Unbounce. There is actually a WordPress plugin for it, so you can publish your landing pages to your website with literally 1 click. Now that you know what to look for, let’s see what Unbounce templates have to offer you.

Can Unbounce templates increase my revenue?

We’ve established that landing pages can help you increase your revenue, so if Unbounce templates can make it easier for you to have effective landing pages, then it would seem like the answer to that would be yes. Let’s take a look at how that would work.

Easy means sooner

The easier it is to make landing pages, the sooner you can get them live on your website generating conversions. You have over 100 Unbounce templates to choose from that are as they come, here’s why:

• Drag and Drop — You don’t need a developer, or even to know how to code. The Unbounce builder is entirely drag and drop, so you or anyone in your office can probably work with them. High converting extras like sticky bars and popups can be added in minutes.
• Copy, Paste & Clone — Use the most successful of your landing pages as a basis for new campaigns. You can copy and paste just the elements you need, from one page to another, or clone the entire page.
• Simple Integration — Not only do they work effortlessly with WordPress, but you can easily publish Unbounce templates to any domain. They also seamlessly integrate with Google Analytics, and can transmit leads automatically to most email marketing programs.
• Mobile Optimization — In this day and age, you ignore mobile engagement at your peril. All of your pages can be automatically replicated into an almost complete version that is responsive on mobile devices with just one click. All that’s left is a few tweaks, then you can toggle back and forth between desktop and mobile views to make sure that they look good both ways.

So it looks like you could get high-converting beautiful landing pages on your website fairly quickly, and find out for yourself just how much of a difference they can make. But Unbounce templates have some very robust features, and you should probably be aware of them before you jump in.

Landing Page Options

Customization

You get the best of both worlds with Unbounce templates, because you get the framework already built, but from there you get complete command over how it’s individualized.

• Creative Control — You are in no way restricted by grids, rulers or boxes. Make adjustments down to the very pixels of your pages.
• Brand It — You can keep the design elements on Unbounce templates that create the highest conversions, while still remaining faithful to your brand. And you should.
• Built-in Fonts — Whichever font you’ve chosen for your brand, chances are you will find it amongst the more than 950 Google typefaces that are included for your templates.
• Scripts — You can add custom HTML, CSS and JavaScript to any page, for additional functionality. Then you can use the built-in Script Manager to apply those custom scripts across a variety of your landing pages.

Visuals

There is no question that website visitors respond far better to pages with visual elements, so you absolutely must have them on your landing pages. With Unbounce templates, you don’t have to worry about where to find them.

• Free Images — You have free access to over 850,000 professional images that are already included in the Unbounce Builder.
• Automatic Image Optimizer — This tool will help your pages load faster by automatically optimizing your images, so that their file size and quality are perfectly balanced. You still have full control of the settings, though, in case you want to manually fine-tune them.
• High-Quality Graphics — SVG images have tiny file sizes that won’t slow down your pages, but they can scale to any screen size.
• Video Anywhere — You can immediately grab the attention of your website visitors with breathtaking full-background videos that will play automatically in sections of your pages. You can also drag and drop informative or entertaining videos anywhere on your landing pages.

Lightboxes

The last thing you want on your landing pages is for anything to distract the focus of your viewers from your call to action. So you definitely want to avoid giving them a link that will take them away from the page. Also, landing pages perform much better when they are not too cluttered.

Your solution to all of these issues is lightboxes. They are the perfect way to display any extra images or text, because they will only become visible when a viewer’s action triggers them. Unbounce templates have them, and they are easy to implement.

Optimization

In order for landing pages to be most effective, they need to be optimized. That means you have to keep trying different elements, then testing them to see which works best. Unbounce templates offer 4 ways to help you with optimizing your landing pages, although some are only available on the higher priced plans.

• Dynamic Text Replacement — We’ve mentioned the fact that your landing pages need to coordinate exactly with ads that you place. But you want potential customers to be able to find you via organic search, as well. What dynamic text replacement does is change text on your landing page, such as the headline, to the exact search terms someone has entered into their browser. This, alone, should give a gigantic boost to your conversions.
• Split Testing — You need to find out which tweaks you’re making to your landing pages are resulting in increased conversions. And the only way to that is to test, and test, and test again. Unbounce templates make setting up A/B testing super simple.
• Smart Traffic — This feature uses artificial intelligence to make split-second decisions about where to send your website visitors that are far more accurate than tests created by humans.
• Dashboard Stats — You don’t always have to switch over to Google Analytics to track your testing results. Your dashboard can give you a lot of data at a glance.

Conversions

While landing pages are standalone units of your website, they do usually lead to other pages. If they are giving you information — say their email address or survey answers, it will usually be in return for something else. So, as soon as they complete the conversion response, they may be directed to a page with some type of digital content. The infographics, white papers, ebooks or other content that is linked to from these forms is referred to as gated content.
Or visitors may be taken to a custom thank you page, which would be appropriate if they bought anything, as well. In either case, that page can be used to make another offer.

This is a custom form redirect, which Unbounce provides in addition to landing pages. Or they may be taken to a custom thank you page, which would be appropriate if they bought anything, as well. In either case, that page can be used to make another offer.

Unbound Pricing

There are 4 tiers of pricing for Unbounce accounts, based primarily on the size of your business and the amount of traffic your website will have, as well as the number of conversions. All prices are in USD.

• Launch — Good for busy small businesses creating their first landing pages. Includes everything you need to get started quickly: Allows for 1 connected domain, up to 20,000 website visitors and 500 conversions. $80 a month, $72 a month if paid annually.
• Optimize — Includes everything in the Launch tier, plus tools like A/B testing, Smart Traffic and more. Allows for 3 connected domains, up to 30,000 website visitors and 1,000 conversions. $120 a month, $108 a month if paid annually.
• Accelerate — Suitable for fast-growing companies, or even agencies. Includes everything in lower tiers, plus fast-loading Accelerated Mobile Pages and more. Allows a total of 7 connected domains, up to 40,000 website visitors and 2,000 conversions. $200 a month, $180 a month if paid annually.
• Scale — For businesses that have all they need, but now just have to accommodate more volume. Includes everything in the lower packages, plus a lot more bandwidth. Allows a total of 15 connected domains, up to 50,000 website visitors and 3,000 conversions. $300 a month, $270 a month if paid annually.

There is one very important thing that is worth noting about these plans for. Though they each allow for a different number of connected domains, all accounts have unlimited Unbounce templates for: landing pages, popups and sticky bars.

Return on Investment (ROI)

Landing pages are essential for converting website visitors into paying customers. So the sooner you have effective ones on your website, the greater your opportunity for increasing revenue. Since you can use Unbounce templates to really turbocharge your process of creating landing pages, there is a very good chance that they will end up paying for themselves.