2023 Genesis G90: An Unknown Icon
Genesis has always delivered well-engineered vehicles, but it has struggled to capture the attention of luxury flagship buyers who typically gravitate towards the S-Class. Now in its third iteration, the Genesis G90 is displaying significant design evolution. Building on the successes of its previous generations, the 2023 Genesis G90 elevates itself to new heights.
A Visual Feast
The 2023 Genesis G90 is a stunning vehicle from every angle, taking on the European-dominated luxury market with confidence. Accompanied by its smaller counterparts — the G70, G80, and GV70 — Genesis’ flagship has proven its ability to compete with, and even surpass, its German rivals in various aspects.
The eye-catching large grille is a standout feature, executed more elegantly than those found on some German competitors (ahem, BMW). The headlights and taillights align seamlessly, creating a sense of continuity and cohesion throughout the car’s design. The taillights add a touch of aggression, while the wheels are simply breathtaking.
A Regal Experience
The interior of the G90 is even more impressive than its exterior. Emphasizing rear passenger comfort, the G90 offers an extraordinary experience. With the touch of a button, the front passenger seat slides forward, providing generous legroom. Rear doors also close automatically via a button on the rear central console.
The integrated mood system allows for a choice between four modes: Vitality, Delight, Care, or Comfort, each offering distinct seat positioning, lighting, massage options, music, and fragrances. The 23-speaker B&O sound system ensures an immersive audio experience.
Forged carbon fiber trim and metal inlays are combined to create an elegant aesthetic, further complemented by Nappa leather seats and a suede headliner. The 3.6-liter turbo V6 engine delivers 409 hp and 406 lb-ft of torque, offering ample power without sacrificing efficiency.
A Hidden Gem
The Genesis G90, although sharing traits with German counterparts, carves out its own niche with a distinctive presentation. Its physical buttons and user-friendly approach make it an appealing choice for those who value intuitive design. While Mercedes has long captured the public’s imagination, the G90 is steadily gaining recognition as a strong contender in the luxury car market. Its unique features and capabilities show promise, and with continued growth, the G90 may soon enjoy the spotlight alongside industry giants.
In Conclusion
The Genesis G90 truly impresses, with even the most discerning automotive experts struggling to find fault. The refinement is on par with the esteemed S-Class, making it a noteworthy contender in the luxury market. While its price now enters six-figure territory, the G90 still presents a compelling alternative within the European-dominated segment, offering an exceptional blend of quality and value for those seeking a distinguished driving experience.
The G90 is the best-looking car in its class, provides excellent value, and achieves 95% of what it takes to be the top luxury vehicle. It is the best Genesis model and can compete with the best in the market. All it needs to do is reveal its beautifully designed body and let it shine to unlock its full potential.
