Odds are — if you’ve seen one of your favorite Instagram models perched atop a cliff overlooing the Mediterranean Sea, in an effortless, lightweight, and hand-printed sundress or coordinated two-piece outfit, you’ve met Faithfull the Brand.
According to their website, Faithfull the Brand is a 10-year-old company started by a husband and wife duo, with their garments completely designed, sourced, and produced ethically in Bali, Indonesia.
The brand boasts the handmade techniques that they use, including hand-dying and hand-printing on their pieces.
With travel at the core of their brand, their prints are inspired by findings in vintage markets all over the world during their journeys and they consistently seek out new and rare prints in exotic locations.
With over 450,000 followers on Instagram, Faithfull has become a small label with a huge following.
More impressive than their follower count is the sheer amount of IG influencers and celebrities — from Rocky Barnes to Bella Hadid and Margo Robbie — that generate the most beautiful content for them, showcasing the brand’s signature looks.
When I slipped a couple of their garments on, my love affair went into overdrive.
This is one of the few clothing brands today that make clothing that is flattering to a woman’s naturally curvy figure.
The fabrics that they use are lightweight, as advertised, and soft, yet structured enough that they don’t show what we don’t want to be seen.
Every detail to each piece appears well-thought, whether it is with a strategically placed cut out at the right curve-point on the back or an additional little chest clasp for more modest moments.
In a world of fast-fashion, Faithfull the Brand represents a more human future, with a thoughtful authenticity that cannot be manufactured.
Their techniques bridge the gap between manufacturing for the future of this planet and designing a product that solves problems.
So go ahead, have a little faith, trust the hype this time, and support a company that supports not only its employees, but also its customers in a genuine way.