Artists Don’t Want to Work for Free, Facebook isn’t Email, and Secrets Behind Viral Hits
Artists Don’t Need Your Exposure
@forexposure_txt is a Twitter account of quotes from artists who were expected to work for free. Too many people don’t value art. Artist Ryan Estrada posts real quotes from real people who think we need to work for exposure. Especially now in the internet age, exposure is incredibly easy to get for anyone for free. My networking guide post contains better ideas for promoting your work and making healthy relationships as an artist.
I respond by explaining in detail how I design. I drew for years as a child. Educate others kindly that creating is truly difficult work. I’ve worked as a designer the moment I turned 18, while also studying Fine Art (and classical piano). I learned to love studying computer programs and reading books on design and productivity. Slowly putting that knowledge to use every day. Spent the last 17 years learning techniques from many amazing colleagues. That said when others (even clients) are excited to tackle a design project I encourage them to do so. If they can stick with it and do it themselves, good for them!
Facebook isn’t email
Most people don’t even see your posts. The FB algorithm shows only what they think will keep you on FB. All of your friends are hidden.
“I learned a real profound lesson with the Inside news app. You can get 500,000 people to download an app, but only 1 percent or less will use it a day. And then I realized, I took the same information that was in the app, I emailed it to the same audience and 40, 50, 60 percent opened it every day.” Jason Calacanis on Recode Media Podcast
On the user end, email is super easy to control. You own it. Most email programs make it easy for users to sort email automatically, search, and surface content when you want it.
Hit Makers make content popular, not viral sharing
Viral sharing is over rated. Tracking memes and “viral content”, analytics discussed in the new book Hit Makers show that they stay within small circles until famous hit makers and influences get involved. Distribution is more similar to traditional broadcast media than you think. And most people find out about content through the big broadcasters promoting.
“Facebook initially went ‘viral,’ not by building a product that every person might share with five other people, like a disease, but by using networks that existed. They digitized the Harvard network that existed, and the Ivy League networks that already existed.” Derek Thompson, Atlantic Senior Editor