Instagram Basics // unchained Social Media Briefs

What’s the deal with the image and video platform?

Instagram is a storytelling medium. And it’s a medium that — apart from presenting pretty images — is all about world-making: what does the world look like from where you’re standing? For Starbucks, it looks like one big Gilmore Girl episode, whereas for Red Bull it looks like an big-ass adventure park.

So your first step to making Instagram work for your brand is asking yourself: What is the world your brand is presenting to its audience?

And as alwys: Here’s the key figures for Instagram in Austria.