Unconventional Website Advice

There are two primary reasons why I wrote Unconventional Website Advice:

Throughout Unconventional Website Advice, I talk about avoiding overhead and expenses. I want to get my website clients out of the…

A lot of web agencies and consultants want to tell you that to BE successful on the web you HAVE to do things in a certain way.

Most clients who want a website just think, “I need a website. Like other websites.” A website to them is a home page (probably with a…

You have to have a purpose for your web agency too. What is it you’re trying to do with your business on the web? If your only purpose for…

Here is some totally conventional advice, yet it’s advice that most clients don’t hear because too many agencies want to let the client…

So often, developers, designers, and agencies find themselves on the receiving end of a client freak-out over a minor mistake on a website…

If you’ve shopped web services at all, you’ve probably come across WordPress. It is the most popular software to power websites. While…

Squarespace is the most complete, low-cost, all-in-one CMS plus hosting solution. That means, you sign up, choose a design, select a domain…

Chances are you’re going to ask your developer or agency to change the text on your website anyway, why not make it the fastest, best SEO…

I’ve watched many clients take on too much overhead (financial and technical) to run an ecommerce store when they can’t afford it. So not…

Here’s how I see the problem: Everyone tells you about the importance of blogging. Web agencies, marketers, social media mavens, your…

At the advent of “Web 2.0,” all web professionals were encouraging businesses, “Blog! Comment with your users!” This encouragement persists…

While it’s great to offload comments to social media and it’s great to engage your users on social media, I think Facebook is a tremendous…

I love Instagram and I think Pinterest is great for some users. But like Facebook, neither does a great job of funneling users from their…

This is another general rule based on what I see clients going through: there is too much unfocused energy directed towards “social media.”…

For sixteen years, I’ve watched clients be terrified to launch their new website. They continually change content and come back with new…

Here’s another huge reason why you should launch with your minimum viable website: the longer you wait to launch, the more that will go…

Today, we have enough third-party solutions that you shouldn’t approach your website as the be-all, end-all to your business. It doesn’t…

The moment when you know you’re ready to grow is when you can afford to hire someone full-time to manage your site. Agencies are great but…

This shouldn’t be unconventional advice but almost no client understands it so it obviously isn’t getting said enough or said well: your…

This is obviously the most unconventional thing I can say: build your website yourself.

Now that you’ve got a blueprint for getting a website and social media accounts, here is the “third heat”: strategy.

I’ve written several versions of these Unconventional Website Advices over the years. Some I’ve sent to clients. Some I’ve written as basic…