Today, we have enough third-party solutions that you shouldn’t approach your website as the be-all, end-all to your business. It doesn’t have to be your media hub and ecommerce shop and blog and complete story of your business.
Hopefully, you’ll see the value in starting with a purpose for your website and you’ll learn how to add the other pieces as you need them.
I’ve covered blogging, social media, and ecommerce above. These are necessary components to your web marketing strategy and there are fantastic third-party solutions to use to accomplish your ends. Don’t think you should have all this on your website at launch. Don’t sink your money into “complete” solutions that cost so much more in upkeep that you can’t cover it with modest business growth.
These rules go for virtually every “feature” you dream up for your website. Want to do video interviews? Well, don’t waste time and money figuring out how to host the videos on your own site. Just put them on YouTube and figure out how to include them later when you have the time and money to do it right.
It is truly a great idea to have a website as a hub of all your content on the web. But you’re not there at launch. So don’t grow your site until it hurts not to. Instead use all the third-party solutions to push traffic to your site. Grow your audience before your site.