Image for post
Image for post

Hire an expert in-house web manager

Todd A
Todd A
Aug 31, 2015 · 2 min read

The moment when you know you’re ready to grow is when you can afford to hire someone full-time to manage your site. Agencies are great but they are best used as mercenaries for hire. You still need someone on your team who can manage content changes and generally be in charge of the website.

The conventional practice has been that small businesses simply assign someone who already has another job in the company (and often has no website management experience) to be in charge of the site. That person because of their responsibility for the website yet lack of real understanding of websites and web development usually gets in the way of the developer or agency building the site. Agencies and developers would rather do everything ourselves than to have to deal with a client’s non-expert.

But if you grow when it hurts not to, if you have a purpose for your website (and web presence in general), then you’re going to get to skip the lateral promotion of someone who doesn’t know how to manage a website and be able to hire an actual expert to run your web site and presence full-time. That will be a huge boon to your business. And if you find someone with the right web management experience, maybe even experience with developers and designers, you will strengthen your ties with agencies, designers, and developers.

“Seriously, do not start down to the path to a website for your small business until you read Todd A’s book.” — Amazon review

Take Unconventional Website Advice with you. Buy it on Kindle for $1.

Check out for more ideas about doing better work.

Unconventional Website Advice

A web developer gives no-nonsense advice about building…

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store