At the advent of “Web 2.0,” all web professionals were encouraging businesses, “Blog! Comment with your users!” This encouragement persists still.
If you’ve ever run a moderately active blog, you’ll have noticed that you have to be vigilant to reduce spam posts; your comments are vulnerable to malware attacks; and comments often slow down your site’s load time.
This is the other thing I see: a lot of links to “0 Comments.” If there’s something worse than having to moderate your comments constantly, it’s not having any comments at all. Most businesses’ blogs are empty of comments. And most blog’s templates helpfully point that out in their design.
There is a simple explanation for this: we’re doing our commenting on social media. Most people who want to talk about an article share it on Facebook or Twitter with their two cents.
So, just get rid of the comments on your blog. Don’t add this feature that you’ll have to spend time moderating. Instead engage your users on social media. It would be great if your website were the hub of all engagement with your users but you can’t be that hub at launch. So why try? Don’t force growing pains on your business when you can’t afford it.
“Seriously, do not start down to the path to a website for your small business until you read Todd A’s book.” — Amazon review
Check out good.simple.open for more ideas about doing better work.