I love Instagram and I think Pinterest is great for some users. But like Facebook, neither does a great job of funneling users from their network to your site. It’s going to be hard to get conversions, let alone measure them. So I say backburner them.
The reason I say backburner them and not forget them altogether like Facebook is that I find Instagram and Pinterest fantastic for building brand identity. If you do decide to use them to build your brand’s identity, remember that like all blogging, social media, and websites in general, you shouldn’t be so precious about what you put there that you strip all personality away. Don’t get so concerned about “branding” that you forget about being a human.
But it’s okay to backburner them as you launch your web presence and grow your business. Focus, target networks, drive towards your purpose. If you’re already familiar with the mechanics of building a presence on Instagram or Pinterest, you may want to add them to your brand building. But most likely, if you’re reading this, you’re not ready for them.
In the early days of building your business and your web presence, it’s hard to make a case for the energy spent on keeping those networks up. Especially when Twitter can do almost everything you want to do with Instagram or Pinterest with less energy output. Twitter is easier to share than Instagram, more open than Pinterest, and more visible than Facebook.