Success isn’t science

Todd A
Todd A
Aug 31, 2015 · 2 min read

A lot of web agencies and consultants want to tell you that to BE successful on the web you HAVE to do things in a certain way.

This is, largely, not so.

Some of the most successful websites break all the “rules.” One of my favorite examples is Seth Godin’s site. Here are some of the “problems” with sethgodin.com:

  • It redirects immediately to sethgodin.com/sg. While there’s nothing technically wrong with doing this, I would usually advocate against putting your home page in a subfolder because it confuses users who don’t understand the designation of the /sg folder.
  • Seth’s blog links to sethgodin.typepad.com. I recommend all my clients who blog do so on their own domain. Don’t hand another company your PageRank by blogging on yourdomain.someoneelsesname.com
  • Non-responsive (layout of the site doesn’t adapt to differently sized devices)
  • His email list subscribers receive an email whenever he updates the blog. Often a user receives 5 or more emails in a week. These quickly pile up. I advise clients not to email their lists more than once a week (and even that can seem overwhelming).

Insofar as I’d have advised “conventional” strategy for sethgodin.com, I’d have been wrong. Mr. Godin is completely successful without following the best practices I — and thousands of others — would recommend.

The point of telling you this is so that you’ll get better at ignoring all the people who want to tell you the “10 rules for sharing on Social Media” or “The 8 secrets of writing blog posts” whatever other crap they’re selling. At the end of the day, those experts can tell you what “usually” works but never what will definitely work for you. There certainly aren’t “rules” set in stone for any web business.

That said, you still need to set everything up correctly. You need to build the structure well so you can forget about it. I’m going to tell you how to do that piece by piece so you won’t get overwhelmed trying to do it all at once.

“Seriously, do not start down to the path to a website for your small business until you read Todd A’s book.” — Amazon review

Buy Unconventional Website Advice on Kindle for $1.

Check out good.simple.open for more ideas about doing better work.

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