Squarespace is the most complete, low-cost, all-in-one CMS plus hosting solution. That means, you sign up, choose a design, select a domain name and start building. They host your website; they direct your domain name; they give you a powerful content management system. Their templates are already responsive (they adapt to mobile devices and screens of any size). They are fast. They are great for SEO. They have less security issues than solo installs of WordPress.
And here’s the kicker: they do the support for their sites.
If you’re worried that going with Squarespace means getting a design that 1000s of other people use, consider this: most WordPress agencies these days just resell templates that someone else has designed. You’re not getting a “custom design” at those agencies. And if you want a custom design, custom features, et cetera, you’re really going to pay for it.
My experience with my small business or solopreneur clients is that most can’t afford to keep an agency or developer on retainer to run weekly updates to WordPress. Plus, those clients are paying for a web server every month and they have to hire someone to do any DNS changes they may need. Those clients take on enormous overhead either in cost or time and usually both.
It’s true that Squarespace is another system you’ll have to learn and there are a lot of options (more than you need, usually). But what you’re saving is money and the expertise / time needed to support the site. You don’t have to worry about plugins needing updates or spam attacks. And Squarespace seems to handle SEO better out-of-the-box than WordPress. Need more reasons? Here are 8.
If any client or friend needs a site that they absolutely have to update, I suggest Squarespace. If you need to sell merchandise on your site, I’ll address that in a later chapter. But if you just need an informative site, there is another option that isn’t sold enough.
“Seriously, do not start down to the path to a website for your small business until you read Todd A’s book.” — Amazon review
Check out good.simple.open for more ideas about doing better work.