The future of UnCo.
What’s next? Learn how we decided to take our online capsule community and transform it into the first “ in-real-life” UnCo. summit experience this fall.
Describing our brand in 5 words or less
You probably hate answering this question.
“Describe yourself in one word.”
You know why you probably hate it?
Because it always comes up in a job interview.
Have you ever had this experience? You walk into the interview room nervous, sweaty, and really needing to go to the bathroom (even though you’ve gone five times in the last hour). You sit there anxiously trying to relax, and answer the first few questions with confidence until BOOM! They ask you this one, and your mind goes blank.
How do you sum up your entire self into one word?
You say something generic you think they want to hear like, “hard working” or “team player”, and along with looking very unimpressed by your cliche response, they point out that you used two words.
I hate this question as much as you do, but it’s worth thinking about — there’s value in knowing the answer. Understanding who you are and choosing a few words that describe you will help guide your decisions in life.
Here at UnCo., we’ve been reflecting on words we want to use that describe who we are moving forward.
We’ve been using these words to make some big (exciting) changes. Unfortunately, one word was too hard to choose, so we’ve determined five — #SorryNotSorry.
How to Describe UnCo. in 5 Words
1. Community
The ethos of our brand has always been about nurturing a community that’s working together to find innovative solutions to society’s problems and using business as a force for good. We believe in the benefit of collaboration, which is why we’ve always worked with existing brands instead of trying to come up with our own labels or designs.
2. Empowerment
Since we value collaboration over competition, we want to come along side others and empower them to reach their full potential. Creating a collaborative space for growth — through lifting others up — is at the centre of everything we do.
3. Sustainability
We believe in a circular economy future, and seeing positive change implemented through sustainable techniques and resources. An example of this can be found in our capsule wardrobes, where we encourage consumers to invest in better quality garments made to last.
4. Education
Some people don’t know that social enterprise is a great way to create social change AND do good business at the same time. They think social enterprise is cute, small, and unscalable, but there are plenty of companies who have proved this wrong. We are working to spread a positive narrative around social entrepreneurship, and to teach others how social action is changing the world around us.
5. Technology
Technology is the cause, but also the cure, for many social, environmental, and economic problems in the world today. We want to be on the side of the cure, so we’re using technology as part of the solution to the worlds challenges. We’re doing this through educating and empowering others to live more sustainable lifestyles.
Capsule Wardrobes
In the past, we lived out these 5 words through our capsule wardrobes. Our team of experts carefully curated the best independent brands in North America. We made sure those brands practiced responsible manufacturing from responsibly sourced materials.
Next, we created an online platform where clients could build their own sustainable wardrobes with staple pieces that would last. We even created an IRL (in-real-life) experience where clients could visit our pop-up showroom in downtown Toronto. Our style educators hand select pieces in advance to deliver a customized and unique shopping experience.
Our online and IRL experiences were designed as an extension of our values.
We fostered a community that cared about people and the planet.
We empowered our clients to vote with their dollar.
We showed them how to shop sustainably.
We taught them a better way of consuming.
We used technology to spread our message across the globe.
The capsule wardrobe model encompasses all our values…
But after reflecting on this past season, we’ve decided to add another element to our business model: the UnCo. Summit. This summit is a way for us to increase the messaging of our brand through utilizing media and IRL experiences. We will continue doing capsule wardrobes, but the UnCo. Summit will help us keep moving forward towards an even greater impact.
The UnCo. Summit
The UnCo. Summit, happening September 20th–21st, is a one of a kind experience that aims to inspire, gather and create community. Imagine what would happen if we used the momentum, passion, and talented skill sets of women to create a better world? Can you picture it?
We can.
But we can’t do it alone.
There isn’t a singular idea that can fix every problem. There’s no simple solution to the issues in our world. Instead, change can only come through the collective effort of creators and builders who are passionate about solving problems together.
Is the UnCo. Summit for me?
The purpose of this summit is to create a space for creators, innovators and entrepreneurs looking to build purpose driven careers and ventures that carry impact in making the world a better place. We want to see a ripple effect happen in the social entrepreneurship sphere that will have an impact far larger than what we could do on our own.
This summit is for you if:
- You’re dreaming of building and starting a company that’s doing social good.
- You’re currently growing and scaling a company that’s doing social good.
- You’re an intrepreneur working within a company to implement corporate social responsibility.
- You love UnCo.!
Learn more about the UnCo. Summit.
What to Expect
You can expect to leave the UnCo. Summit feeling inspired, educated, and excited to change the world. Everything about the UnCo. Summit has been curated to equip you with the tool kit, education, and network you need to make the world a better place.
Are you wondering how we’re going to deliver on these expectations? Great question — glad you asked.
- Keynote Speakers — we have an amazing line up of key note speakers ready to share their entrepreneurial journeys with you. The highs, the lows, and the lower lows. They’ve been through it all, and they want to use their experiences to encourage and help you succeed in your entrepreneurial dreams.
- Master Classes — choose from a variety of master classes designed to equip you with new tools and techniques to do business better. The best part? You’ll be learning tangible skills that you can implement immediately.
- Networking — you are not alone. The challenges and successes you face as a social innovator are normal, so we want to create a space where you can meet other entrepreneurs going through it too.
Join our Movement
What words describes you?
Have our words given you any inspiration?
Do our words and values line up with yours? What are you doing that embodies your words and your mission? What tools or skills can we help you learn? What can we learn from you?
Join our tribe so we can explore these questions together.
Be part of our community of collaborators.
Feel empowered to execute the work you were created to do.
Learn new ways to problem solve.
Live sustainably with a passion for people and the planet.
Use technology to make connections and scale your impact.
Live your words, because they’re more than words — they’re actions.
Whether you’re interested in capsule wardrobes, the UnCo. Summit, or learning more about social innovation, we’re excited to support you as you change the world.
Better yet — let’s change it together.
