Treat Yourself: Announcing Our Collaboration with the Partnership for a Healthier America
At Mars, we’re proud of the products we make. But we also know that chocolate is a treat — not a meal or snack. That’s why we’re so excited to join together with the Partnership for a Healthier America to purposefully position chocolate and candy as a treat, and lead the industry forward with the evolving needs of today’s consumer at the center of our progress.
At PHA’s Building a Healthier Future Summit, the National Confectioners Association and participating companies — including Mars Chocolate North America and Wrigley U.S. along with Nestle, Lindt, Ferrera and Ferrero — officially announced the partnership to more than 1,000 attendees. Under the “Always a Treat” banner, America’s top chocolate and candy makers are coming together to give consumers the information, options and support they need as they choose how to enjoy their favorite treats.
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