PUP-COC Pilots Its Third ‘Write It Right’ Training Session With UAY
Progressive and scholarly discussions between student researchers and advisers alike venture into topics that explore communication through varied lenses during the third training session of the International Communication Research Extension Program, which was held via Zoom on August 6, 2022.
The Polytechnic University of the Philippines-COC, in collaboration with Universitas Amikom Yogyakarta (UAY), conducted its third training session with Dr. Rudolf Anthony Lacerna, chairperson of the Department of Communication Research (PUP-COC), who was the main lecturer at the event. Prof. Lailanie Teves served as the moderator, while professors from the same college served as the facilitators of the consultation.
The session was divided into three (3) breakout rooms: specifically on advertising and public relations, facilitated by Dr. Debbie Jim Juran; on broadcasting and journalism, facilitated by Dr. Ma. Pamela Muhi; and on media and culture studies, facilitated by Prof. Rosa Bella Quindoza. All consultations spanned over an hour in each field.
The facilitators discussed the participatory groups’ choice of research design, the tradition of inquiry, data generation method, data sources, and the ethical considerations among all the proposed topics. The presented studies were diverse and considered beneficial to their respective community.
In advertising and public relations, the first group of student researchers discussed the implementation of cyber public relations in building the image of UAY and its impact while highlighting the shift from traditional media marketing to social media. Meanwhile, another group proposed a study defining the concept of “creating shared value strategies” for sustainable social development, which Dr. Juran called it “epistemological,” or ‘of new knowledge.’
Concurrently, investigating yet another shift from traditional to digital, one of the proposed studies under broadcasting and journalism was a case study on the digitalization of television in Yogyakarta, with the problem of intermittent connection. Dr. Muhi commended this paper after she had asked the student researchers whether Yogyakarta had a specific body for the listed media, “Good for you, because in the Philippines we don’t have that.”
The role of media regulation in online media, focusing on unlisted online media in the press council, was also discussed and explored during the consultation. Dr. Muhi noted that the presented studies by the students under the category were timely, given the current landscape of the field.
For media and cultural studies, the ethical considerations of the presented papers had been one of the most thorough exchanges during the session. The student researchers raised respective scope interests, such as a write-up on young marriage in Indonesia, a case study about Yogyakarta’s printed media in modern times, and being an androgynous celebrity on the social media platform TikTok.
With these topics, Prof. Quindoza highlighted the need to establish consent and research justification. In exploring the culture of young marriage based on the social media construction in Indonesia, she noted the need for proper, informed consent since the participants may have involved minors.
Meanwhile, Prof. Quindoza also called on the multiple case studies in Yogyakarta about printed media in the light of digital media being prevalent, citing the need to have justification for the student researchers’ chosen research design, as each study required classified information and diverse perspectives in the field. Likewise, in line with the research of androgynous celebrities on TikTok, she noted the study’s phenomenological nature, to which a criterion for potential respondents for the study was required.
The third training session was diligent for learning and discovering — a characteristic important when conducting research. The exchange of ideas enabled both the students and the facilitators to have a productive engagement that improved the state of the presented studies.
After the session, the awarding of the certificate of recognition was given to the facilitators and moderators of the event.
