This post is one of a series of posts I am writing where I try to apply the Feynman Technique to a number of different crypto token projects. You can find the rest here. None of this should be taken as investment advice. They are just meant to be simple introductions to the projects.
The Basic Attention Token (BAT) is the token used in an advertising platform that doesn’t require the need for any middlemen. The token is used as a measurement of a user’s attention when browsing the internet. The token is used for payment between advertisers, publishers, and users.
The BAT was created to improve on the existing internet advertising platforms that exist today by removing any middlemen and protecting user’s privacy. It does this by creating a new advertising platform where advertisers pay both users and publishers directly without having to go through any other service.
The BAT works with the open-source web browser Brave. Brave contains software that can measure the time a user spends on a certain web page. Advertisers pay for that user’s attention. Users receive a fraction of the payment for their attention and the rest of the payment goes to the publisher of the web page. The payments are all done using BATs.