10 Expert tips to sell to government

At Open Opps, we were delighted when John Furnau, former head of procurement for the London Olympics and founder of Fernau Solutions, spoke at our breakfast on selling to the public sector.

He shared with us these tips on trading with government:

1. Identify targets

2. Research your targets

3. Market to your targets

4. Be bid ready

5. Make friends (thresholds are not a deal breaker)

6. Play to your strengths

7. Be disciplined

8. Bid to win, deliver to margin

9. If you win, behave well

10. If you lose, behave well

Find out more details here.