Understanding SEO in 2 minutes
Are you curious to know what is SEO?
SEO was born in 1991 when the first website was made. But the real game of SEO started in the year 1996 when Larry Page and Brin started building the most successful search engines.
SEO stands for Search Engine Optimization. It is basically a technique to optimize your website to the best. The main purpose of SEO is to rank the site in top searches.
Main agendas
- The value proposition of SEO
- Strategic principles of SEO
- Keyword research
- Competitive analysis
- On-page optimization
- Off-page optimization
- Inbound links
- Local search optimization or mobile search optimization.
Key points that matter in SEO
→ Organic v/s Referral
The number of unique visits matters more than the same person visiting the site again and again. Organic visits refer to the number of unique visits whereas referrals are the traffic that comes from other sites.
→ Vocabulary of SEO
The keywords used in the websites matter i.e. the keywords picked should cover different languages and different people's mindsets. For e.g. some might search for sofa and some for couch so what matters is the keywords picked should match both the requirements.
→ Unbranded Keywords
If you are searching for your name and you find your name at the top that’s not SEO, this service is freely provided by Google but if you search unbranded name like website developers and then your name appears for first then it’s a part of SEO.
→ Impact of reputation
The user searching for information must find the right information.
→ Best and unique contents
The contents should be relevant and unique which is the most important key point.
→ Inbound links
The number of people linking your page or blog the more the website will grow.
→ Domain
Domains also plays a major role in SEO like .gov and .edu ranks more than .com,.in etc.
→ Meta title and description
The meta title is the title being displayed on the web browser.
Thank you for reading. Hope you have enjoyed it.
