U Network forms the Strategic Partnership with ATLAS Protocol
U Network & Atlas Protocol
U Network forms the strategic partnership with Atlas Protocol. Atlas Protocol will be part of U Network ecosystem. This cooperation will change the future of the blockchain advertising industry.
U Network, as a blockchain born for content, will generate a lot of traffic (UGC content and a large number of users) in the future, and the aggregation of users and content is the most valued quality by every advertiser. The traditional advertising is directed in one way, which has low ROI for advertisers almost no benefits for users.
This cooperation with the Atlas Protocol will help future advertisers to advertise on U Network and benefit everyone in the content ecosystem. In the future, advertisers can conduct user intelligence analysis before posting the advertisement in U Network ecosystem; they can also get post-mortem feedback data to help improve overall advertising effectiveness.
In addition, the content-rich interactive advertising on blockchain will change the one-way broadcast style of traditional advertising. It will encourage users to participate in interaction to get incentives and thus effectively deliver advertising value.
About Atlas Protocol
Atlas Protocol founded in 2018, has secured multi-million investment by Softbank China Venture Capital, Baidu Ventures, Fenbushi and DHVC. The founding team of the project includes many early employee and senior engineers in Google and has a lot of experiences in both blockchain and internet advertising.
Based on technology accumulation and industry experience, Atlas Protocol successfully develops new on-chain ads products including Atlas SmartVoting and Atlas Smartdrop.
Atlas Protocol cooperates with partners to integrate on-chain interactive advertising SDK and promotes the Blockchain Interactive Advertising Traffic Alliance.
In the future, more diverse ecological projects will join the alliance to provide more on-chain interactive advertising scenarios and together to builds the Blockchain Interactive Advertising Traffic Alliance.
